Stellantis Has Refiled For The ‘Cuda Name Trademark

Stellantis (FCA US) has recently taken a step that has many people buzzing on social media. The automaker has refiled a trademark for the Cuda nameplate with the United States Patent and Trademark Office (USPTO). This trademark covers “motor vehicles, namely concept motor vehicles,” which has led to widespread speculation about the possible return of the legendary Barracuda, commonly known as the ‘Cuda.

‘Cuda is a name that resonates deeply with muscle car aficionados. Initially produced by Plymouth, a now-defunct brand, the Barracuda was a beloved muscle car during its heyday in the 1960s and 1970s. Known for its powerful engines and sleek design, the ‘Cuda became an icon of American automotive culture.

Auto manufacturers often secure trademarks to protect their brands and keep competitors at bay. By refiling the ‘Cuda trademark, Stellantis ensures that it maintains exclusive rights to the name, preventing other companies from using it. This doesn’t necessarily mean a new ‘Cuda is imminent, but it keeps the option open.

The trademark filing specifically mentions “concept motor vehicles,” suggesting that Stellantis might be developing a new car under the ‘Cuda name. Concept cars are typically unveiled at auto shows to showcase new technologies and designs, offering a glimpse into the future of automotive design.

If Stellantis does plan to revive the ‘Cuda, it could likely be a modern muscle car with a twist. Given the industry’s shift towards electric vehicles (EVs), the new ‘Cuda might feature an electrified drivetrain as a hybrid or a fully battery-electric vehicle (BEV). This would align with Stellantis’ broader strategy to embrace sustainable and innovative automotive technologies.

Stellantis has several brands that could potentially carry the new ‘Cuda. Dodge, known for its muscle cars like the Challenger and Charger, seems like a natural fit. In 2015, during one of the automaker’s dealer conferences, a ‘Cuda Convertible Concept was shown to the dealer body with an overwhelmingly positive response. However, nothing was pushed forward after the showing. 

Reintroducing the Cuda nameplate presents significant marketing opportunities beyond the vehicle itself. The Cuda brand could be leveraged to create a range of merchandise and toys appealing to nostalgic adults and younger car enthusiasts. From diecast model cars to branded apparel, the Cuda name can potentially become a profitable brand extension.

While it’s exciting to speculate about the return of the ‘Cuda, it’s important to remember that this trademark filing doesn’t guarantee a new vehicle will hit the market soon. Car manufacturers often file trademarks without immediate production plans. However, the move does indicate that Stellantis is considering the potential of the ‘Cuda name.

What do you think Stellantis will do with the ‘Cuda name? Share your thoughts in the comments below!