Stellantis Has Refiled For The ‘Cuda Name Trademark

What Does It Mean?

Stellantis (FCA US) has recently taken a step that has many people buzzing on social media. The automaker has refiled a trademark for the Cuda nameplate with the United States Patent and Trademark Office (USPTO). This trademark covers “motor vehicles, namely concept motor vehicles,” which has led to widespread speculation about the possible return of the legendary Barracuda, commonly known as the ‘Cuda.

‘Cuda is a name that resonates deeply with muscle car aficionados. Initially produced by Plymouth, a now-defunct brand, the Barracuda was a beloved muscle car during its heyday in the 1960s and 1970s. Known for its powerful engines and sleek design, the ‘Cuda became an icon of American automotive culture.

1971 Plymouth HEMI® ‘Cuda in In-Violet. (Barrett-Jackson).

Auto manufacturers often secure trademarks to protect their brands and keep competitors at bay. By refiling the ‘Cuda trademark, Stellantis ensures that it maintains exclusive rights to the name, preventing other companies from using it. This doesn’t necessarily mean a new ‘Cuda is imminent, but it keeps the option open.

The trademark filing specifically mentions “concept motor vehicles,” suggesting that Stellantis might be developing a new car under the ‘Cuda name. Concept cars are typically unveiled at auto shows to showcase new technologies and designs, offering a glimpse into the future of automotive design.

1970 Plymouth HEMI ‘Cuda in Sublime Green. (Mecum).

If Stellantis does plan to revive the ‘Cuda, it could likely be a modern muscle car with a twist. Given the industry’s shift towards electric vehicles (EVs), the new ‘Cuda might feature an electrified drivetrain as a hybrid or a fully battery-electric vehicle (BEV). This would align with Stellantis’ broader strategy to embrace sustainable and innovative automotive technologies.

Stellantis has several brands that could potentially carry the new ‘Cuda. Dodge, known for its muscle cars like the Challenger and Charger, seems like a natural fit. In 2015, during one of the automaker’s dealer conferences, a ‘Cuda Convertible Concept was shown to the dealer body with an overwhelmingly positive response. However, nothing was pushed forward after the showing. 

1970 Plymouth ‘Cuda AAR in Lemon Twist. (Mecum).

Reintroducing the Cuda nameplate presents significant marketing opportunities beyond the vehicle itself. The Cuda brand could be leveraged to create a range of merchandise and toys appealing to nostalgic adults and younger car enthusiasts. From diecast model cars to branded apparel, the Cuda name can potentially become a profitable brand extension.

While it’s exciting to speculate about the return of the ‘Cuda, it’s important to remember that this trademark filing doesn’t guarantee a new vehicle will hit the market soon. Car manufacturers often file trademarks without immediate production plans. However, the move does indicate that Stellantis is considering the potential of the ‘Cuda name.

What do you think Stellantis will do with the ‘Cuda name? Share your thoughts in the comments below!

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Somewhat said it elsewhere on the forum, but considering the "namely concept cars" bit, I'd love to see if they're soon to tease a new model line of sedans/coupes much smaller than the new Chargers.
While nothing but multiple crossovers and SUVs work for these American automakers anymore, the Koreans and some of the Japanese seem to do fine as outliers with multiple sedans in their stables.

Imagine though if we just get a crossover squeezing between the Hornet and Durango called Cuda...

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Enough with the crossovers already. The “ Cuda” name is sacred in these parts and anything but a performance coupe would call for burning at the stake,
Anyone see my pitchfork and torch?

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Enough with the crossovers already. The “ Cuda” name is sacred in these parts and anything but a performance coupe would call for burning at the stake,
Anyone see my pitchfork and torch?

I mean...2006 Charger? Definitely ruffled feathers then, but now? People are saying the next gen sedan looks better than it's coupe counterpart, some having even hoped for it to show up before they took off the wraps.
A Cuda branded crossover is definitely a bridge too far, thankfully I don't think that'll actually be the plan. They'll still probably want a third crossover for sales (I personally would just say no), name it Polara or Coronet is what I say however.

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click to expand...

Original New Gen Challenger had more Cuda' Style then Challenger.

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Let’s hope and see a Cuda concept based on the Charger’s STLA large platform.
I’d be happy to park a new Cuda or Charger next to my Challenger.

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