Stellantis CustomFit Launches in Middle East to Tackle Commercial Vehicle Demands

Stellantis is taking a major step forward in the Middle East with the official rollout of its Stellantis CustomFit program. This global initiative is now being implemented under the Stellantis Pro One strategy, which focuses specifically on commercial and professional customers needing reliable, business-ready vehicle solutions.

Let’s be real—if you run a business that depends on specialty vehicles, you know that off-the-lot just isn’t going to cut it. That’s where Stellantis CustomFit comes in. Whether you need a mobile office, a fully refrigerated delivery van, an ambulance, or a custom work truck, the program now offers officially certified third-party partners in the region to handle all types of vehicle conversions.

The program applies to Stellantis’ key commercial vehicle brands like RAM, Fiat, Peugeot, and Citroën, and ensures that all modifications meet high global standards for safety, durability, and performance.

Slaven Klarin Miljanic, Group Managing Director of Stellantis Middle East, summed it up perfectly:
“Stellantis CustomFit reflects our commitment to provide safe, reliable, and business-ready solutions for our professional customers. As conversion demands grow across the region, Stellantis CustomFit enables us to offer professional customers the flexibility and compliance they need, backed by our global quality standards.”

So who are these trusted partners doing the work? Stellantis has certified a network of seven specialist companies in the Middle East:

• RMA Automotive Middle East and Africa FZE – Dubai, UAE

• Al Furat Refrigeration & Thermal Insulation Industry LLC – Umm Al Quwain, UAE

• Ampex Engineering Services LLC – Dubai, UAE

• Zamil Air Conditioners – Dammam, Saudi Arabia

• Al Mulla Industries Co. W.L.L. – Shuaiba, Kuwait

• Paramed International FZCO – Dubai, UAE

• DAW Automotive Assembly FZCO – Dubai, UAE

Each one is equipped to handle region-specific needs while meeting Stellantis’ global standards. That means whatever the job, the final product is compliant, consistent, and capable.

With CustomFit, Stellantis is going beyond simply selling vehicles—they’re building a full-on ecosystem for businesses that rely on specialized transportation. It’s about giving customers flexibility and peace of mind, knowing their upfit vehicle is backed by the same standards as the factory-built ones.

This move is a big win for Stellantis’ commercial brands in the Middle East. With demand growing for more complex and tailored vehicle solutions, Stellantis is clearly laying the foundation for long-term dominance in the professional fleet space, not just reacting to the market, but actively shaping it.