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Run Run Rudolph – Looking Back At The 2019 Dodge Challenger Hellcat “Redeye Express”!

Santa's 797 Horsepower Sleigh...

The Dodge//SRT brand launched a series of commercials across both digital and social media that featured former pro wrestler, NFL player, automobile aficionado, and Dodge spokesman, Bill Goldberg as “the Jolly Fast Man”. The advertising campaign showcased Santa overhauling his sleigh – called the “Redeye Express”, a 2019 Dodge Challenger SRT Hellcat Redeye modified into a 797 horsepower ride for Mr. and Mrs. Claus (played by “All Girls Garage” host and automotive enthusiast, Cristy Lee).

2019 Dodge Challenger SRT HELLCAT "Redeye Express" Sketch. (Dodge).
2019 Dodge Challenger SRT Hellcat “Redeye Express” Sketch. (Dodge).

After being on the set for the commercials and being on display at the 2018 L.A. Auto Show, the Redeye Express then found its way back home to the Chrysler World Headquarters and Technology Center in Auburn Hills, Michigan. At that point, MoparInsiders was given a good look at this awesome creation from the Dodge//SRT Product Design Studio and the legendary fabricators at Metalcrafters.

2019 Dodge Challenger SRT HELLCAT "Redeye Express". (MoparInsiders).
Dodge Challenger SRT Hellcat “Redeye Express”. (MoparInsiders).

The first question is, does it work? Yes, the Redeye Express can be started. It can run the lighting and even the 8.4-inch Uconnect infotainment system works without an issue. But the car can no longer drive since the wheels have been removed and replaced with skis. Before you think that they hacked up some new 2019 Dodge Challenger SRT Hellcat Redeye, think again. The donor car was in fact an engineering mule that was about to be crushed before it was reassigned for duty for the special operation. Since then, the vehicle has been saved and is now part of the Chrysler historical achieves.

2019 Dodge Challenger SRT HELLCAT "Redeye Express". (MoparInsiders).
Dodge Challenger SRT Hellcat “Redeye Express”. (MoparInsiders).

The design studio sculpted many things into the Redeye Express’ design to make sure it not only had Dodge//SRT DNA, but made sure that Santa could deliver his toys in a fast, safe, and fashionable manner. While the roof has been cut off, the C-pillars and the section of the roof that connects them remained. This was used as a support to allow Santa’s big bag of toys, to rest comfortably while sticking out of a hole from the trunk lid. The doors were also removed for quick access to the sleigh. Metalcrafters fabricated new door openings using the design from the 2019 Dodge Charger SRT Hellcat’s side door scallops as the shape for the side styling of the sleigh.

2019 Dodge Challenger SRT HELLCAT "Redeye Express". (MoparInsiders).
Dodge Challenger SRT Hellcat “Redeye Express”. (MoparInsiders).

The interior still features sitting for five passengers, thanks to its SRT Performance Laguna Leather seats. For those with keen eyes, you might have noticed that there is a 6-speed manual shifter in the center console when all Hellcat Redeye models come standard with an 8-speed automatic transmission. Yes, that is true. But there is a Demon-based supercharged 6.2-liter H.O. HEMI V8 under the hood. Remember, it was a development mule that is usually thrown together from random parts bin components. So anything is possible.

2019 Dodge Challenger SRT HELLCAT "Redeye Express". (MoparInsiders).
Dodge Challenger SRT Hellcat “Redeye Express”. (MoparInsiders).

The Challenger’s widebody wheel arches have been fabricated to enclose most of the opening and allow for the Dodge “rhombi” logo ski supports to cleverly poke through.

2019 Dodge Challenger SRT HELLCAT "Redeye Express". (MoparInsiders).
Dodge Challenger SRT Hellcat “Redeye Express”. (MoparInsiders).

The Dodge//SRT Product Design Studio even gave the Redeye Express its own special logo. The team took the iconic Hellcat logo and added a pair of reindeer antlers. Not only are the eyes of the Hellcat Redeye logo highlighted by red jewels, however, the Redeye Express also features a red jeweled nose as well, a nod to the most famous reindeer of all – Rudolph.

2019 Dodge Challenger SRT HELLCAT "Redeye Express" Sketch. (Dodge).
2019 Dodge Challenger SRT Hellcat “Redeye Express” Sketch. (Dodge).

Metalcrafters was able to build the creation from the donor car and using only sketches from the Dodge//SRT Product Design Studio in only two weeks. Metalcrafters, for those who don’t know, have a long history with not only Chrysler but many other automakers in designing concept cars as well as specialty parts for production cars. They have had a bunch of memorable Mopar concept cars for the past two decades. Vehicles like the 2004 Chrysler ME-Four Twelve Concept, 2005 Chrysler Firepower Concept, 2005 Jeep Gladiator Concept, 2005 Jeep Hurricane Concept, 2006 Dodge Challenger R/T Concept, 2007 Dodge Demon Concept, and 2007 Jeep Trailhawk Concept, just to name a few.

We have no doubt that the Redeye Express will make many appearances in future Christmas seasons to come. But for now, enjoy the image gallery below for an up-close look at this amazing automotive art piece.

Dodge Challenger SRT Hellcat “Redeye Express” Image Gallery:

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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