Ram Society Invited To See Rampage Built At Brazil’s Goiana Plant

When you’re part of the Ram Society in Brazil, you’re more than just an owner—you’re part of the family. That became clear last week when Ram opened the doors of its Goiana Automotive Pole in Pernambuco to a select group of Ram Society members and first buyers of the Rampage. For many, it was a once-in-a-lifetime chance to watch their trucks come to life on the assembly line.

A Unique Invitation – 

From August 21 through 23, Ram organized an exclusive experience for these early adopters of the Rampage, the first pickup developed and produced by the brand outside of North America. Guests were welcomed personally by Francis Ribeiro Jorge, Manager of the Industrial Center, along with Carla Freire, Ram Brazil’s Development Director. Before stepping onto the factory floor, members were treated to a private presentation that walked them through the innovation and engineering that make Rampage stand out in the Brazilian pickup market.

Inside The Factory – 

Once inside, guests witnessed the full production process, from body assembly to the moment the truck rolls off the line. For Ram fans who understand the strength, capability, and luxury built into every model, watching the Rampage take shape was a powerful moment. Beyond the technical side, the experience highlighted Ram’s commitment to combining rugged utility with premium features—a formula that has fueled Rampage’s success.

Rampage’s Rising Success – 

Since its launch, Rampage has quickly established itself as a leader in its segment. More than 48,000 units have already been sold, and the pickup continues to stack up industry awards. Recently, it earned the “Best Reseller” title from Quatro Rodas and Mobiauto magazine, demonstrating its appeal to both customers and the dealer network. For buyers who believed in the Rampage from day one, visiting the place where it’s built was the perfect recognition.

Beyond The Assembly Line – 

The experience didn’t stop at the factory gates. Guests were also treated to an exclusive off-road drive, putting Rampage’s capability to the test on challenging terrain. To round out the trip, the group visited the Ricardo Brennand Institute in Recife, a cultural landmark boasting a rich collection of art and artifacts from Brazil’s colonial era. The combination of horsepower, history, and heritage made the event unforgettable.

Ram Society Advantage – 

The Ram Society is more than a loyalty program—it’s a gateway to unique opportunities like this. By bringing customers behind the scenes, Ram reinforces its connection with those who drive its trucks every day. For members, the trip to Goiana was more than a tour; it was proof that being part of the Ram Society means being part of the brand’s story.