On Friday, Ford Motor Company announced that it would be unveiling its all-new 2021 Ford F-150 Raptor Wednesday. The debut of Ford’s newest performance off-roader will be particularly interesting considering that this will be the first production year that Ford will have direct competition with the recently launched 2021 Ram 1500 TRX.
The all-new third-generation F-150 Raptor is coming…
— Ford Trucks (@FordTrucks) January 29, 2021
While Ford has dominated the full-size pickup market, the Ram Truck brand has made it clear that it has Ford in its crosshairs. The recent launch of the 2021 Ram 1500 TRX has been an important piece of the puzzle to taking on the blue-oval brand and now with rumors circling that Ford will be offering two variants of the Raptor with a standard twin-turbocharged 3.5-liter EcoBoost V6 model and a supercharged V8 option with its rumored Raptor R offering, the truck industry is all eyes on the two brands.
With the announcement of the unveiling on social media accounts, it didn’t take long for the Ram Truck brand to post a comment on the Ford page asking “Pop the hood”. The famous reference from the movie “The Fast and the Furious” when Paul Walker tells Vin Diesel to open the hood of his wrecked Toyota Supra got a lot of feedback in the comments.
This wasn’t the only social media battle between the Ram brand and another pickup automaker. Ram battled back and forth to General Motors’ GMC brand over the launch of the Multifunction Tailgate last year. Both truck makers have multipurpose tailgates and had no problem dishing out the punches over a week period.
Stay tuned as we will be comparing the all-new 2021 Ford F-150 Raptor and Ram 1500 TRX, as soon as the official details are dropped.