Ram Trucks has launched the second phase of its ‘The Calling’ marketing campaign, which launched earlier this year with the debut of the 2025 Ram 1500 RHO with ‘Twisters’ star Glen Powell. The latest commercial now stars former NFL superstar J.J. Watt. This new installment, titled ‘Wiser,’ highlights Watt’s life after football and his dedication to serving others through his J.J. Watt Foundation.
The newest campaign showcases the 2025 Ram 1500 Limited, featuring the twin-turbocharged 3.0-liter HURRICANE High-Output (H/O) I6 engine. This powerhouse delivers exceptional performance with 540 horsepower and 15% better efficiency over the outgoing 5.7-liter HEMI® V8 it replaces, aligning with the brand’s reputation for capability and innovation.
Making an Impact –
The J.J. Watt Foundation has raised over $6.9 million to fund after-school athletic programs for 6th to 8th grade students across the U.S. These programs allow kids in underserved communities to develop leadership, accountability, and perseverance skills.
Through the ‘ Wiser ‘ campaign, Ram aims to inspire others to embrace their calling, whether making a difference in their community or simply getting the job done.
Built to Serve: Ram and J.J. Watt –
The Ram brand partnered with Watt to emphasize their shared values as part of its mission to honor those who give back. “The Ram brand’s defining tenet is ‘built to serve,’ and our trucks help deliver on that promise every day,” said Raj Register, Stellantis North America’s Chief Marketing Officer. “J.J. is just one of our Ram owners who drives their truck to help build a better today and tomorrow.”
For Watt, the collaboration is a natural fit. “The whole goal of the J.J. Watt Foundation is to provide extra help to kids in underprivileged areas all over the country,” said Watt. “I’m very grateful to the Ram brand for highlighting this work and helping us deliver on our mission.”
Showcasing Ram’s Award-Winning Lineup –
The campaign highlights the Ram brand’s award-winning lineup of light-duty, heavy-duty, and commercial trucks, including the new 2025 Ram 1500, Ram 2500/3500, and Ram ProMaster van.
As a sponsor of the College Football Playoff, Ram’s campaign celebrates teamwork, determination, and excellence—qualities embodied both on the field and in the community.
The Ram brand created the ‘Wiser’ video and ‘The Calling’ campaign in partnership with Detroit’s Doner’s marketing team.
