In a recent video posted on its social media pages, Stellantis created a video where the company’s Chief CO2 Corporate Officer, Alexandre Guignard, and Chief Design Officer, Stellantis North America, Ralph Gilles, recently met at the Stellantis North American Headquarters to discuss the role of design and its crucial part in the company’s roadmap to Carbon Net Zero strategy by 2038.
For those of us who dislike the idea of a complete transition to electric vehicles (EVs), it seems almost unavoidable with the ongoing emissions restrictions by the government. However, the North American market isn’t ready to fully switch to electric just yet due to the lack of infrastructure, the current state of the power grid, charging speeds, and range factors. But hopefully, that will change by 2038.
Nevertheless, Stellantis’ North American Product Design Office (PDO) in Auburn Hills, Michigan, seems to have embraced the challenge. Gilles mentions in the video that the team is working as far out as ten years on some projects, including mid-cycle actions (MCAs) or updates on some of their new battery-electric vehicles (BEVs) that haven’t even reached the market yet. They are putting in place a plan to continue updating each vehicle throughout its lifetime.
This could mean, other than the design of the exterior and interior, exploring different ways to package future battery and charging technologies.
The five-minute video doesn’t provide us with any new details on future products but does explain the new challenges of working with EVs in efforts of designing for the challenging North American market.