Ralph Gilles Reflects on the Design Evolution of the New Dodge Charger

Over the weekend, Ralph Gilles, Head of Stellantis Design, took to Instagram to share a behind-the-scenes look at the design development of the all-new Dodge Charger (LB). Marking the third anniversary of its initial design proposal, Gilles shared a series of photographs from the Chrysler Tech Center (CTC) in Auburn Hills, Michigan. He reflected on this milestone, stating, “Three years ago to the day… we brought the 1st dynoced (thin paint-like film we put over the clay model for observation) Charger proposal from the Dodge/SRT studio into the Design Dome, at our Auburn Hills tech center. I had a moment… 🖤 the journey of Automotive design.”

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The sneak peek provided by Gilles highlights just how much effort went into crafting the design of the all-new, all-electric 2024 Dodge Charger Daytona. While the transition from concept to production inevitably brought changes, the final product retains a bold and stunning aesthetic that embodies the Dodge brand’s performance-driven identity.

The Evolution of the Design – 

The original clay model shared in Gilles’ photos reveals intriguing details that were adjusted over the course of development. For example, the taillights initially featured Dodge’s modern “rhombi” logo but were later updated to the retro-inspired Fratzog emblem—a nod to Dodge’s electrified future. The design also shifted from sharper, more concept-like features to refined, production-ready elements, improving both functionality and aesthetics.

One notable update involves the Charger Daytona’s hood. In one of Gilles’ photos, designer Deyan Ninov’s workstation displayed a different look for the upcoming 2025 Charger SIX PACK, introducing a power dome hood for a more aggressive ICE-inspired look. However, his design is very similar, with a lot of inspiration from the outgoing Challenger design.

Images of the various clay models were also included, which featured details like a more sculpted front fascia, distinct rear window hatch, and sharper hood lines. These tweaks likely aim to enhance aerodynamics and battery efficiency, which are critical for an electric vehicle (EV).

Observations From Real-World Encounters – 

After spending time around various Dodge Charger Daytona models at events like Roadkill Nights and the Woodward Dream Cruise, it’s clear the car’s design has a commanding presence. The front grille draws heavily from the iconic 1968-1970 Dodge Charger B-Body but incorporates modern elements like a luminescent Fratzog logo, and signature LED daytime running lights. The R-wing hood design, a standout feature, gives the Daytona a futuristic edge that sets it apart.

The Charger’s side profile is sleek and modern, with classic Coke bottle curves. While some purists may miss the scalloped door designs of earlier Chargers, the clean lines and contemporary styling are a welcome update. The switch to electronic door handles and the use of gloss-black accents instead are practical changes that maintain the car’s upscale feel.

At the rear, the next-generation race track LED taillights evoke the 2011-2014 Charger sedan, while the squared-off design and wide stance emphasize the car’s performance pedigree. Bulging fenders accommodate 325/35R20 rear tires, eliminating the need for aftermarket widebody modifications.

A Bold Step Forward – 

The 2024 Dodge Charger Daytona represents a bold shift for Dodge as the brand embraces electrification. While this move has sparked controversy among fans loyal to the HEMI® V8, the Charger Daytona and SIXPACK prove that electrification and twin-turbo I6 power don’t have to compromise style or performance. With its innovative design and nods to Dodge’s heritage, the new Charger is paving the way for a new era of American muscle cars.

Ralph Gilles’ Instagram post is a testament to the artistry and meticulous planning behind the new Charger. The Charger Daytona may not please every traditionalist. Still, its striking design and attention to detail ensure it will leave a lasting impression on the road—and in the history books.