Ralph Gilles Confirms Ram 1500 REV Wasn’t Suppose To Look Like Revolution Concept

Front End Was Originally Different...

Stellantis (FCA US) has been criticized for moving slowly towards electrification compared to the rest of its Detroit rivals, which have already had several new electric vehicles (EVs) arrive in the past few years. But Ralph Gilles, Head of Stellantis Design, recently spoke to the Automotive News about the company’s electrified design direction at last month’s New York International Auto Show (NYIAS), mainly focusing on the 2025 Ram 1500 REV electric pickup.

Gilles called the recent number of concepts from the automaker “manifestos” that show “everything we want to try to do, try to do, and will do in the future.” Even though he didn’t name every concept car that fits this description, models like the Chrysler Airflow, Dodge Charger Daytona SRT Banshee, and Jeep Wrangler Magneto 3.0 would likely be the ones he is hinting at.

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He went on to say that each brand needs a manifesto piece to set a new direction. The Ram 1500 Revolution BEV Concept was created for this reason. And while many people wanted a pickup that closely resembles the Revolution Concept to go into production, we got an evolution of the current Ram 1500 (DT) pickup at the unveiling in New York.

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Gilles stated that the front end of the 2025 Ram 1500 REV wasn’t originally supposed to look like the concept, but the team decided to use many elements from the idea anyway. “The front end wasn’t going to look like that. So when we all looked at the Ram [Revolution] Concept, we stopped and went back and embodied the production one with many of those elements: the front, the rear,” he said.

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One of these elements is the “tuning fork” front-end lighting signature that draws attention to the new R-A-M logo on the grille. The production model will also have a sizable front trunk, giving it even more utility and demonstrating that the brand is focused on performance and beyond what people anticipate.

Because it won’t be available until the latter half of 2024, it is currently unknown how well the Ram 1500 REV will do against its internal combustion engine (ICE) counterpart in terms of sales. However, Gilles is pleased with the design and path the brand is heading in, using the Revolution as a benchmark for the future. 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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The confirmation of this makes me wonder about a certain other vehicle that the brand has be touting around for the last few months and that is the Charger Daytona Banshee. Granted there are certain things that we can be sure of, being the fact that it will be built on the STLA:Large platform and that there will be electric options as well as Hurricane powerplants and certain other things, but how much less radical will the production car be than the concept? I know it was said before that the next gen car will take a bit of inspiration from the '99 Charger Concept, which was similar with four doors, but how much more "practical" will the actual car be in terms of design and functionality. Obviously, hub locking wheels have a slim chance of making it to production and I'm really curious about that front end. I can see the R-wing design making it to the production car but those headlights I do not see making it to the actual production car. I could see something more like what the current BMWs have with the LED trim giving a modernized rendition of the classic quad headlamp appearance but utilizing the new Matrix LED/Laser technology for low & high beam light setups, which would have a more natural and correct appearance than just those two little rectangle units. We already know the interior is going to be a bit different as well with the rear seats not being individual "race car" seats and obvious there will be handles and buttons and less of the LED light design inside this car so the question is how much will the actual car retain and what will it actually be like.

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