New Jeep® CEO Kicks Off His Tenure With A Progressive Start

Antonio Filosa, the new CEO of the Jeep® brand, has released some new details on the direction he plans to take the Jeep brand over the next year. The changes involve new models that were already in the works, dissolving the Wagoneer sub-brand, and lowering prices on certain vehicles.

According to Filosa, Jeep will launch five new models in 2025, including new nameplates and updates to existing ones. But Filosa isn’t wasting time as the brand’s new CEO and is kicking off his tenure with lower prices on popular models like the Compass and Grand Cherokee.

“The brand is in transition,” Filosa said to the press. “We need to do something on market preparation and market share because this is not where this brand deserves to be.”

The Compass now starts at $27,495, making it $2,500 cheaper than its original 2024 U.S. Manufacturer’s Suggested Retail Price (MSRP). The lineup has also changed. Gone are the special edition models – the Altitude, (RED) Edition, and High Altitude, leaving the core models intact.

As for the Grand Cherokee, the MSRP of the Laredo model has been cut by $1,500, while the more popular Limited trim has received a $2,325 price reduction.

The second move is to do away with the Wagoneer sub-brand, a move we at MoparInsiders applaud, and make the Wagoneer nameplate the halo of the Jeep brand once again. Something that the Wagoneer’s customer base remembers, as it defined the brand’s luxury portfolio from the mid-60s to the early-90s. The first vehicle to help kick-off the rebrand will be the all-new, all-electric Wagoneer S.

Speaking of the Wagoneer S, it will be the first new vehicle to debut. As we said in a post earlier this week, we said that the Wagoneer S would likely debut in July. Filosa backed that up by saying that production would start in the second quarter. The Wagoneer S will be launched as a 2024 model with a short model year run before being changed to a 2025 model.

Following that move, the all-new, all-electric Recon will join the lineup sometime in the third quarter, or at least that is what Jeep is aiming for. The Recon will be an off-road-oriented five-passenger, four-door D-segment SUV that will offer the classic Jeep boxy styling fans have loved for decades. It will only be available as an all-electric model, but there is hope for an ICE model, as the STLA Large architecture it and the Wagoneer S are based on will be a multi-energy platform with electric, hybrid, and ICE options.

The Recon will be a true ‘Trail Rated’ Jeep, able to conquer the famed Rubicon trail. However, unlike the Wrangler and Gladiator, its top-tier model will not have the Rubicon trim name. Instead, early teaser images pointed to the ‘Moab’ name. The new model will also feature removable doors and an open top for that authentic Jeep ‘open air’ experience.

Filosa also confirmed that five product launches will follow the Recon; however, he did not go into detail about what vehicles they would be.

Looking back at the United Auto Workers (UAW) and Unifor contracts, we believe that the five vehicle launches include an updated version of the Jeep® Wrangler 4xe plug-in hybrid (PHEV) due for 2025, the long-awaited Gladiator 4xe PHEV, a mid-cycle update to the Grand Cherokee, a mid-cycle update for the Wagoneer/Grand Wagoneer, and the launch of the next-generation Cherokee.