Stellantis (FCA US) reported sales of 344,993 vehicles for the second quarter of 2024. While overall U.S. sales declined by 21% compared to last year’s period, the company showed a 4% improvement quarter-over-quarter. The decrease in sales was attributed to high vehicle prices, rising interest rates, and less attractive sales incentives. However, Stellantis is working closely with its leadership and dealers to address these challenges and better serve customers.
Positive Trends in Plug-In Hybrid Vehicle (PHEV) Sales –
Despite the overall sales decline, Stellantis achieved notable success with its plug-in hybrid (PHEV) models. The Jeep Wrangler Unlimited 4xe, Jeep Grand Cherokee 4xe, Dodge Hornet R/T PHEV, and Chrysler Pacifica Hybrid ranked among the top five best-selling PHEV vehicles in the U.S. The increasing popularity of PHEVs indicates a shift in consumer preferences toward hybrid options over fully electric vehicles (EVs).
500e is the second-slowest-selling vehicle in the U.S.
FIAT Brand U.S. Sales Summary Q2 2024
Model
Q2 Sales
Vol % Change
CYTD Sales
Vol % Change
Curr Yr
Pr Yr
Curr Yr
Pr Yr
500e
163
1
16,200%
204
1
20,300%
500L
0
0
0%
0
3
-100%
500X
153
143
7%
266
278
-4%
124 Spider
0
0
0%
0
0
0%
FIAT Brand
316
144
119%
470
282
67%
Looking Ahead –
The recent launch of the Summer Select Inventory Bonus Cash program offers up to $2,000 cash back, aiming to boost sales further. Additionally, the all-electric Wagoneer S, revealed globally last month, is now open for reservations, showcasing Stellantis’ commitment to expanding its EV lineup.
Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.
Goodness sakes why don’t they pull the plug on Fiat in the US. I don’t know how they can get a dealer to even agree to continue to stock and support it. No one is buying . Literally almost no one.
Goodness sakes why don’t they pull the plug on Fiat in the US. I don’t know how they can get a dealer to even agree to continue to stock and support it. No one is buying . Literally almost no one.
They'd probably have people actually trying to find a dealer if the prices weren't going off "its premium!!!" and only that.
$400/mo leases vs Ioniq 5 around mid $200 and bZ4X usually below the $200 mark.
I'm already seeing dealers discount the little guy to $29,000 which should've been the base price from the start..probably lower, actually.
They could work here if they didn't just market being Italian, but unfortunately they're not bringing it.
Goodness sakes why don’t they pull the plug on Fiat in the US. I don’t know how they can get a dealer to even agree to continue to stock and support it. No one is buying . Literally almost no one.
The Fiat 500e is just getting started. The port at the point of entry for the USA was closed because a ship ran into a bridge, blocking the channel. The 500X is in its twilight awaiting a replacement.
That said, the marketing of the Fiat brand in the US has been series of errors. Fiat USA insisted on selling it products in a boutique setting, concentrating only on the 500 themed vehicles, while restricting the Panda and Tipo lines to other markets. They ignored the advice given by members of the CAB, which suggested a return to the strategies by which the old pre-Daimler Chrysler sold Mitsubishi products in all the showrooms. Some Mitsubishi vehicles were simply rebadged, while drivetrains and other engineering pieces were used on domestic Chrysler products. FCA management chose to ignore what worked successfully in the past and went in another direction.
From what I see Fiat USA is doubling down on selling the Fiat 500 as a boutique item. The brand will be offering a continuous line of special editions of the 500. Fiat advertises the 500e as having the lowest price of any EV sold in America, but the monthly lease payments for the Fiat 500 are higher than the EV products from competitors. Plus, the Fiat 500 occupies a very tiny niche in the marketplace, unlike the cheaper to lease Chevy Equinox EV for example.
It is hard to understand why Fiat tried to market the 500X here as a mini-Jeep, when the company already owns Jeep and was building the Renegade on the same line. Meanwhile, lighter weight front drive and sportier trims were offered in the markets. There won't be a replacement for the X sold here. The Fiat 600 doesn't comply with our safety stands. Unfortunately we won't get the Grande Panda, or any of the other new Fiats in the pipeline.
The question remains whether is it too late for Fiat to change their marketing strategy for North America.
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