In a market increasingly defined by electric mobility, the all-electric Jeep® Avenger (JJ) has emerged as a game-changer for the iconic Jeep brand in the competitive B-SUV segment of the European market. Since its unveiling at the Paris Auto Show last year, this European Car of the Year 2023 recipient has garnered over 40,000 customer orders, establishing itself as a force to be reckoned with.
Jeep’s popularity in the B-SUV segment has grown significantly, fuelled by the Avenger’s popularity. Between January and August of this year, the brand’s sales within this segment increased by a remarkable 33.5% compared to the previous year, outpacing the segment’s industry growth rate of 12.8%. This robust growth can be attributed to the Avenger, which has made its mark in various European markets over the last three months.
The Avenger’s commercial success is complemented by its impressive list of industry accolades. Designed and produced as a quintessential Jeep vehicle, it has already garnered 10 industry awards, including the prestigious 2023 European Car of the Year. It was also recognized as the Best Family SUV in the 2023 Women’s World Car of the Year and awarded Electric Car of the Year in the Top Gear UK Awards.
A notable trend is the significant demand for the Battery Electric Vehicle (BEV) version of the Jeep Avenger, accounting for over 40% of confirmed customer orders. This highlights the growing interest among customers in the all-electric version of this remarkable SUV.
In addition to the Avenger, the Jeep Renegade (BV) has maintained strong sales momentum, keeping pace with the previous year’s volume. With over 32,000 units registered, compared to 31,705 in the same period of 2022, the Renegade continues to be a customer favorite.
In Europe, Jeep has secured a fifth-place ranking in the SUV segment, boasting a market share of 10.6%, up from 9.6% the previous year. The Italian market is particularly receptive to Jeep, where the brand commands an overwhelming 49.9% market share. The Renegade continues to dominate the B-SUV segment in Italy, capturing 7.9% of the market share, which rises to 11.4% when combined with the Avenger’s 3.5% share.
Jeep’s success extends beyond Italy, with strong results in Germany, Spain, Poland, and the Netherlands, where the brand enjoys double-digit market share percentages.
The Avenger encapsulates the essence of Jeep in a compact SUV. It combines capability, style, functionality, and technology to express “concentrated freedom.” With a unique 400-volt electric motor, the Avenger boasts a stress-free range of up to 400 kilometers (248 miles) WLTP and up to 550 kilometers (342 miles) in city driving. Its fast-charging capability provides 30 kilometers (18.6 miles) of range in just three minutes.
The Avenger offers four distinct trim levels, each tailored to meet specific customer needs. These include Avenger, Longitude, Altitude, and Summit. Impressively, 80% of Avenger units sold feature the two highest trim levels, Altitude and Summit, showcasing customers’ preference for technology and exclusivity. The preferred color among buyers is Vulcan (black), accounting for 30% of total sales.