The 1969 Dodge Dart Swinger 340 Concept isn’t just a cool old muscle car—it’s a rolling piece of Mopar history. Built by the legendary Alexander Brothers of Detroit, this unique concept car was Dodge’s bold attempt to show the world what an affordable yet sporty muscle machine could look like. First unveiled at the 1969 Chicago Auto Show, the Swinger 340 Concept turned heads then—and it’s about to do it again.
After decades tucked away in private collections, including the late Steven Juliano’s legendary Mopar collection, this fully restored concept is now hitting the spotlight once more. It’s headed to the Mecum Auctions Larry’s Legacy 2025 event, taking place September 19–21, 2025, at the Klairmont Kollections Automotive Museum in Chicago. Even better? It’s being offered at no reserve.
A Concept Car with Bold Style –
While the production 1969 Dodge Dart Swinger was already a favorite among Mopar fans, this concept version took things even further. The Alexander Brothers customized the car from front to back, giving it a look that was way ahead of its time.
Exterior Highlights:
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A fully custom front end with rectangular Cibie headlights and inboard fog lamps set in a polished chrome grille—far different from the Dart’s usual round lights and simple bars.
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A non-functional hood scoop added that aggressive muscle-car flair.
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Around back, the car sports a sculpted rear end with an integrated spoiler and custom quarter panels that give it a sleek, futuristic look.
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The recessed tail panel features stretched taillights, replacing the Dart’s traditional stacked setup.
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Finished in a deep Maroon Metallic with a bold black tail stripe, the car has that unmistakable Mopar attitude.
Inside: Form Meets Function –
The interior continues the race-inspired theme:
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Black bucket seats and a classic Hurst shifter give it a no-nonsense feel.
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A radio delete plate and wood-rimmed steering wheel keep things clean and focused.
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The car also lacks windshield wipers, and the washer reservoir is capped off—reminding you that this was never meant for everyday driving. This was a pure show car.
Power Where It Counts –
Under the hood is a 5.6-liter (340-cubic-inch) V8 mated to a 4-speed manual transmission. It breathes through a 4-barrel carburetor and exhales through a dual exhaust system with bright chrome tips. Power steering and power brakesround out the package, so it’s just as enjoyable to drive as it is to show off.
A Rare Survivor –
Back in the day, most concept cars didn’t survive long. They were usually crushed after their time in the spotlight. But the 1969 Dodge Dart Swinger 340 Concept beat the odds. It lived on through decades of careful ownership and has since been meticulously restored using original and NOS parts. This isn’t a replica—it’s the car shown in Chicago in 1969, now brought back to its original glory.
Going to Auction at No Reserve –
The concept will be crossing the block as part of Larry’s Legacy: From the Larry Klairmont Collection, an exclusive Mecum auction celebrating the life and passion of Larry Klairmont, one of America’s most prolific car collectors. Hosted at Klairmont Kollections Automotive Museum, the three-day auction will feature an estimated 295 collector vehicles and over 1,000 pieces of Road Art, all being sold at no reserve.
For Mopar collectors, muscle car fans, and concept car junkies, this is a once-in-a-lifetime opportunity to own a genuine, historic show car that helped shape Dodge’s muscle legacy.
1969 Dodge Dart Swinger 340 Concept Car Image Gallery:
