The launch of the all-new Ram Dakota in Argentina isn’t just about a new midsize pickup hitting the market. Behind the scenes, Mopar is rolling out a full-scale after-sales offensive designed to support, protect, and personalize the truck from day one. And it’s a clear sign of how Mopar’s role has evolved globally—from a traditional parts counter to the backbone of Stellantis’ factory-backed accessories, service, and customer-care ecosystem.
In North America, Mopar has long been synonymous with replacement parts and dealer service. Over the past decade, however, that mission has expanded dramatically. Today, Mopar is the primary OEM accessory and after-sales arm for all Stellantis brands worldwide, and Argentina’s Ram Dakota launch is a textbook example of that strategy in action.
A Pickup Supported From Every Angle –
Ram Argentina is positioning the Dakota as more than just a capable midsize truck. The brand is pairing the launch with a comprehensive after-sales program built around three pillars: warranty coverage, scheduled maintenance, and a deep catalog of Mopar-engineered accessories. The goal is simple—give Dakota owners confidence whether they’re using the truck for work, travel, or everyday driving.
The Dakota arrives with a factory-backed 5-year or 150,000-kilometer warranty (roughly 93,200 miles), whichever comes first. Scheduled maintenance intervals are set at every 10,000 kilometers (about 6,200 miles) or 12 months. That kind of coverage provides long-term peace of mind and reinforces Ram’s push to build lasting relationships with customers well beyond the initial sale.
Ram FlexCare: Predictability For The Long Haul –
A major part of the after-sales push is Ram FlexCare, a program designed to take the guesswork out of ownership. In plain terms, FlexCare allows customers to prepay for scheduled maintenance at a fixed price, locking in costs and simplifying long-term planning.
FlexCare plans can be tailored for both new and used vehicles, with options covering anywhere from two to six scheduled services. The program includes national coverage, factory-trained technicians, and financing options that allow maintenance to be paid in installments. For pickup owners who rely on their trucks daily, that predictability can make a real difference.
Choosing official Ram service also ensures that all work is performed using factory-approved procedures and parts, preserving durability, safety, and overall performance.
Mopar Accessories: Built To Work, Built To Last –
Where Mopar really flexes its muscles is in accessories. For the Ram Dakota, Mopar is launching one of the most complete factory accessory portfolios in the midsize pickup segment, with more than 40 exclusive items available at launch.
These accessories are split into two clear themes: Strength & Capacity, and Style & Technology.
For owners focused on work and utility, Mopar offers functional upgrades designed to integrate seamlessly with the Dakota’s structure. This includes side steps for easier access, a RamBar roll bar (commonly referred to in South America as a San Antonio bar), a trailer hitch rated for loads up to 3.5 metric tons (about 7,700 pounds), hard tonneau covers, and bed utility bars that improve cargo organization. Every piece is engineered specifically for the Dakota, ensuring factory-level fit, strength, and durability.
On the style and tech side, Mopar adds comfort and visual upgrades without compromising warranty coverage. Available options include a power-retractable tonneau cover, power running boards, a bedliner with integrated LED lighting, a factory car alarm, body-colored side moldings, and all-weather floor mats. The idea is customization without compromise—factory quality, factory backing.
Extending The Brand Beyond The Truck –
Mopar’s push doesn’t stop at the vehicle itself. With the Dakota launch, Stellantis Argentina is also expanding the Official Ram Boutique, offering lifestyle products designed to extend the Ram experience beyond the driver’s seat.
The current lineup includes premium items such as 100% cotton Ram shirts, waterproof windbreakers, caps, metal keychains, leather bags, wallets, thermoses, and traditional mate accessories tailored to the local market. Each product is designed to reflect Ram’s core values of toughness, authenticity, and functionality.
The lineup is also expanding into new categories, including artisanal cutlery, thermal storage products, updated textiles, and luggage made from brown leather. These additions broaden the appeal to customers who see Ram not just as a truck brand, but as part of their lifestyle—whether that’s work-focused, outdoor-oriented, or both.
A Complete Ownership Experience –
Taken as a whole, Mopar’s Dakota rollout shows how seriously Stellantis is taking after-sales support in key global markets. From long-term warranty coverage and prepaid maintenance to a deep catalog of factory accessories and lifestyle products, everything is designed to keep owners connected to the brand for the long run.
For Ram Dakota buyers in Argentina, the message is clear: the truck may be the headline, but Mopar is the foundation supporting the entire ownership experience—before, during, and long after the keys are handed over.
