Mopar Launches 3D Lab Project Alongside The All-New Ram Rampage

In a groundbreaking move, Mopar has unveiled the Mopar 3D Lab project, an unprecedented initiative in South America that allows customers to produce their own custom accessories using 3D printing technology. This innovative project will be launched alongside the all-new Ram Rampage, the highly anticipated release and the biggest launch in Ram’s history in Brazil. As part of the celebration, Mopar will offer six custom pieces for free download on Ram’s website.

Mopar’s commitment to innovation is evident in its values, and the Mopar 3D Lab is a testament to its dedication to providing customers with unique and personalized experiences. The project aims to elevate customization to a whole new level while fostering a closer connection with customers.

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The initial set of accessories has been thoughtfully curated to enhance the practicality and aesthetics of Rampage’s elevated center console. These accessories include an internal partition, mobile support for cell phone charging, wireless charger support, the iconic Ram logo, and a functional trash container with hooks.

However, the highlight of the collection is the sixth accessory, a vintage sheep head that pays homage to the classic hood adornments used by Dodge from the 1930s to the 1980s, including the first generation of Ram pickup trucks. This timeless design will undoubtedly appeal to die-hard fans of the brand, adding a touch of unparalleled power to their vehicles.

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Paulo Solti, the Vice President of Parts and Services at Stellantis for South America, expressed his enthusiasm for the Mopar 3D Lab initiative, stating, “The goal of Mopar 3D Lab is to bring customization to another level, in addition to bringing the brand closer to customers.” The project’s dynamic nature will lead to the periodic addition of new items, with the participation of customers and Mopar enthusiasts in the selection of fresh and exciting designs.

With the launch of Rampage and the introduction of the Mopar 3D Lab, Ram is setting a new standard for personalized vehicle customization in Brazil. The availability of free 3D design downloads presents a unique opportunity for Ram owners to express their individuality and make their vehicles truly their own. As customers and fans continue to engage with the program, the possibilities for creative and innovative designs are limitless, reinforcing Mopar’s commitment to customer-centric innovation.