Mecum, the renowned auction house specializing in collector cars and memorabilia, is set to captivate automotive enthusiasts with the World’s Largest Road Art Auction. From June 20th to 25th, Mecum Headquarters in Walworth, Wisconsin, will be transformed into a hub of excitement as more than 3,000 exceptional lots go under the hammer. Including some amazing iconic Dodge / Plymouth neon dealership signs.
Open to the public, the event offers an unprecedented opportunity for spectators to witness automotive history unfold. Attendees can visit the auction from Tuesday, June 20th, through Sunday, June 25th, with a suggested admission donation of $20 to support the Curing Kids Cancer organization.
Circa 1940, there exists an extraordinary artifact – an original Dodge Plymouth Double-Sided Porcelain Neon Dealership Sign. This magnificent bullnose sign, a true relic of its time, showcases the craftsmanship and artistry that defined the era. With two vibrant colors of neon illuminating its surface, it emanates a mesmerizing glow that captures attention from afar.
Manufactured by the esteemed Walker and Co. in Detroit, this sign bears the marks of quality and durability. Despite the passage of time, its near-mint condition preserves its pristine appearance, evoking a sense of nostalgia for a bygone era. Measuring an impressive 7 feet in length, 3 feet 3.5 inches in width, and 1 foot 5 inches in depth, it commands attention in any space. Resting in the Center Gallery, suspended from the ceiling, this iconic piece adds a touch of vintage charm and an air of history to its surroundings. Its layout and design exude a dynamic visual appeal that continues to captivate both collectors and enthusiasts alike.
In the Main Gallery, prominently displayed on the North Wall, stands a remarkable piece of automotive history—a genuine original Dodge Plymouth Double-Sided Porcelain Neon Dealership Sign. Manufactured by Walker and Co. in Detroit, this iconic sign bears the distinct craftsmanship and quality associated with its era of production. Standing at an impressive size of 6 feet by 10 feet 8 inches and measuring 1 foot 5 inches in depth, it commands attention with its presence.
The sign features a captivating display of two colors of neon, which bring a vibrant and eye-catching illumination to its design. Its double-sided construction ensures that the Dodge Plymouth brand is visible from various angles, capturing the attention of passersby and enthusiasts alike. While the designation of “Original” denotes its connection to the time of its creation, it is important to note that the sign’s overall condition may vary due to the passage of time.
In the Main Gallery, proudly displayed on the Southeast Wall, is a remarkable piece of automotive history—the Dodge Double-Sided Porcelain Neon Dealership Sign. This iconic sign stands tall at impressive dimensions of 4 feet 4 inches in height, 11 feet 10 inches in width, and 1 foot 5 inches in depth, commanding attention from all who pass by.
With a single color of neon illuminating its bold design, this sign serves as a captivating tribute to the pioneering legacy of the Dodge Brothers Co. The historic journey of Dodge began in 1914 when the company introduced its very first vehicle to the market. Since then, Dodge has become synonymous with performance, power, and innovation in the automotive industry.
Prior to the official auction days, Mecum invites enthusiasts to partake in preview days held in an “open house” format from Saturday, June 17th, through Monday, June 19th. Visitors are encouraged to make a $20.00 donation to Curing Kids Cancer upon entry, aligning their passion for automobiles with a noble cause.
To set the stage for the exhilarating event, Mecum has planned a preview reception exclusively for registered bidders on Monday, June 19th, at Mecum Headquarters. This evening of anticipation and camaraderie will take place from 5:00 PM to 7:00 PM, allowing bidders to get a closer look at the remarkable lots up for auction.
The World’s Largest Road Art Auction promises to be a haven for automotive enthusiasts and collectors alike. Mecum is renowned for curating an exceptional selection of road art, including signs, posters, vintage gas pumps, neon signs, and much more. With over 3,000 lots available, attendees can expect an unparalleled assortment of automotive memorabilia, sure to evoke nostalgia and excitement.