Mahindra Tractors Joins Tony Stewart Racing (TSR) Nitro

Mahindra Ag North America announced its partnership with Tony Stewart Racing (TSR) Nitro for the 2024 NHRA Mission Foods Drag Racing Series in a thrilling expansion of its motorsports involvement. The Texas-based agricultural equipment manufacturer will step into the adrenaline-fueled world of drag racing as the primary sponsor for Tony Stewart’s Dodge Top Fuel Dragster in two key races this season, with a further presence as an associate sponsor throughout the campaign.

Mahindra’s vibrant red and white branding will adorn Stewart’s 11,000-horsepower machine, marking their entry into the high-speed realm of NHRA drag racing. This exciting collaboration builds upon Mahindra’s successful ventures in motorsports, including its partnership with Tony Stewart and Stewart-Haas Racing in NASCAR.

Viren Popli, President and CEO of Mahindra Ag North America, expressed enthusiasm for the partnership, highlighting the shared values between Mahindra and Tony Stewart Racing (TSR). “Employee engagement around our racing partnerships is also high. We enjoy cheering on our athletes and bonding over post-race analysis,” Popli said. “With Tony, we have found a partner that shares our core values which creates an energy that resonates throughout our business.”

The partnership extends beyond mere sponsorship, with Mahindra leveraging the racing platform to enhance brand visibility and engage with its dealers and employees. Through in-store promotions, events, and grassroots initiatives, Mahindra aims to connect with enthusiasts at every level, from avid fans to first-time tractor owners.

Mahindra’s foray into NHRA drag racing comes on the heels of its recent launch of sub-compact and compact tractor models, showcasing its dedication to innovation and customer satisfaction. These versatile farm machines, equipped with cutting-edge technology, are designed to tackle the toughest tasks of rural living, farming, and ranching.

Tony Stewart, a passionate Mahindra owner, expressed his pride in welcoming Mahindra to the world of NHRA racing. “We’re proud to have Mahindra join our race team. We’ve built a successful partnership with them in NASCAR, and I’m honored they want to join us in the NHRA,” Stewart said. “Mahindra is a company that believes in Accepting No Limits. They put people first and believe in working hard, which aligns with the beliefs of our race team. I couldn’t be more pleased to represent them.”

As the NHRA season kicks off at Gainesville Raceway for the NHRA Gatornationals from March 8th through the 10th, fans can anticipate thrilling races featuring Tony Stewart’s Mahindra-sponsored Dodge // Direct Connection Top Fuel Dragster.