Jeep® Lets Nature Speak In “Wild Thoughts” Campaign

Jeep® is taking a fresh, humorous approach to marketing with its new “Wild Thoughts” campaign for the 2026 Jeep Grand Cherokee. Created in partnership with Chicago-based ad agency Highdive, the social media-focused campaign flips the script by giving wild animals the microphone — literally — to share their own unfiltered takes on Jeep’s latest and most refined SUV lineup.

The result is a two-minute digital short film where mountain lions, bears, squirrels, owls, moose, turtles, wolves, geese, and even Bigfoot weigh in on the new Grand Cherokee’s standout features. With AI-generated visuals crafted by 1986 Studios, these virtual animals provide surprisingly witty commentary on everything from luxury and comfort to power and off-road capability.

According to Jeep, the idea was to bring the Grand Cherokee’s adventurous spirit to life in a way that feels both entertaining and relatable for today’s digital audience. The “Wild Thoughts” campaign debuted this week on the Jeep YouTube channel with a long-form video, while shorter 15- and 30-second cutdowns will roll out across Instagram, Facebook, and Twitter/X, each focusing on a specific animal and one key Grand Cherokee feature.

“We decided to let nature do the talking,” said Olivier Francois, Global Chief Marketing Officer at Stellantis. “The humor and authenticity in the voices of these creatures make the 2026 Grand Cherokee stand out not just for what it offers, but how we tell its story. It’s memorable, shareable, and totally Jeep.”

The 2026 Grand Cherokee, still the most awarded SUV in history, continues to set benchmarks for capability and refinement. Under the hood, it packs the turbocharged 2.0-liter Hurricane4 I4 engine, balancing power and efficiency with a driving range of up to 529 miles. Inside, the new Grand Cherokee features best-in-class second-row legroom, heated first and second-row seats, a 19-speaker McIntosh audio system, real walnut wood trim, and a class-exclusive interactive front passenger touchscreen.

With the most standard safety and security features in its class, the Grand Cherokee remains as family-focused as it is adventure-ready. Whether cruising highways or tackling rugged trails, Jeep wants customers to know that comfort and capability are no longer mutually exclusive.

Jeep® CEO Bob Broderdorf emphasized that this campaign reinforces the brand’s ongoing product rollout strategy. “With the 2026 Grand Cherokee joining the new Cherokee, Grand Wagoneer, and the upcoming all-electric Recon, Jeep is keeping its promise of four new products in four months. Each one pushes our legacy forward — with a sense of humor and plenty of heart,” Broderdorf said.

Production for the 2026 Grand Cherokee will continue at both Detroit Assembly Complex – Jefferson and Mack, with pricing for the Hurricane4-powered lineup to be revealed soon.