Jeep® is charging into the electric future with the launch of its first global battery electric vehicle (BEV), the Wagoneer S. Highlighting the seamless blend of sophistication and rugged capability, Jeep’s latest marketing campaign, “Beautfiul Things Can Still Get Dirty,” debuted today on YouTube with a 60-second film. A condensed 30-second version will air on television during Netflix’s Christmas Day football game(s).
he campaign emphasizes the brand’s unique ability to combine luxury and adventure, a message conveyed by Raj Register, Chief Marketing Officer for Stellantis North America. “As we launch our first marketing campaign for the all-new Jeep Wagoneer S, we’re telling consumers that luxury and capability do not have to be mutually exclusive when considering their first, or even second, electric vehicle,” said Register.
Performance Meets Elegance –
The Wagoneer S delivers exceptional performance with its 600 horsepower and 617 lb.-ft. of immediate torque. This power enables a lightning-fast 0 to 60 mph acceleration in just 3.4 seconds, all while offering up to 300 miles of range on a single charge. Equipped with Jeep’s exclusive Selec-Terrain™ traction management system, the Wagoneer S ensures optimal performance in all weather and road conditions, with five drive modes: Auto, Sport, Eco, Snow, and Sand..
Its exterior design blends aerodynamic efficiency with elegance, featuring a reimagined seven-slot illuminated grille, sleek black accents, 20-inch wheels, and a standard dual-pane panoramic sunroof. The interior is equally luxurious, boasting best-in-class 45 inches of total display screens, a segment-exclusive interactive front passenger screen, and a premium McIntosh™ 19-speaker, 1,200-watt entertainment system. Heated and ventilated front and rear seats add to the comfort and refinement.
Advanced Charging Solutions –
To ease the transition to electric mobility, every Wagoneer S comes with a choice of a 48-amp Level 2 home charger or $600 in public charging credits through Free2move Charge. At a Level 3 charging station, the Wagoneer S achieves a 20-80% charge in just 23 minutes. Jeep dealers have also prepared for the model’s arrival with upgraded infrastructure, specialized BEV training, and state-of-the-art maintenance tools.
Pricing and Availability –
The 2024 Jeep Wagoneer S Launch Edition starts at $71,995, including a $1,795 destination fee. It qualifies for Inflation Reduction Act Retail and Lease EV credits, making it an attractive option for those looking to embrace electrified luxury. The Wagoneer S will be available at Jeep EV-certified dealerships in the United States starting January 2025.
Bob Broderdorf, Senior Vice President of Jeep® North America, summed up the campaign’s essence: “The Jeep Wagoneer S isn’t limited to just being beautiful; it breaks free from the confines of luxury stereotypes into the great outdoors, pushing the boundaries of electric capability in new and thrilling ways only possible in a Jeep 4×4.”
Jeep’s bold “Beautiful Things Can Still Get Dirty” campaign was created in partnership with the Chicago-based agency Highdive, reaffirming the brand’s legacy of innovation, capability, and adventure as it steps into an electrified future.
