Jeep® Grand Wagoneer Ranks Third Among Slowest Sellers

As Stellantis works to align production with demand, three of its vehicles have landed on the list of the Top-10 slowest-selling cars in the U.S. for November 2024. The Jeep® Grand Wagoneer, Fiat 500e, and Alfa Romeo Giulia are struggling to move off dealer lots, a reflection of high prices and persistent economic pressures, including rising interest rates.

Jeep® Grand Wagoneer: Premium Pricing Slows Sales – 

The Jeep Grand Wagoneer, one of Stellantis’ flagship luxury SUVs, is facing challenges despite the brand’s announcement yesterday that prices will be lowered across the Wagoneer lineup. With a hefty average selling price of $102,479, the Grand Wagoneer carries a market day supply of 288 days. Even with the price cuts, high interest rates make financing this luxury SUV burdensome for many buyers.

Jeep has equipped the Grand Wagoneer with numerous features and advanced technology, but in the current market, affordability is a key factor that has caused sales to lag. The SUV’s expansive interior and robust powertrain are strong selling points, but the segment’s competitiveness and economic headwinds continue to make it a tough sell.

Fiat 500e: Affordability and Range Anxiety – 

The Fiat 500e is another Stellantis model facing slow sales, with a market day supply of 288 days and an average selling price of $34,503. While electric vehicles (EVs) remain popular among eco-conscious consumers, the 500e struggles to attract buyers, partly due to its limited driving range compared to other EVs in the market. High interest rates also play a role, making this small EV less appealing to budget-minded shoppers. As EV infrastructure grows and Stellantis continues to refine its electric lineup, the brand may see better results in the future.

Alfa Romeo Giulia: Luxury Sedan Challenges – 

The Alfa Romeo Giulia, a performance-oriented luxury sedan, has a market day supply of 243 days and an average selling price of $53,458. In a market dominated by SUVs and crossovers, luxury sedans have been losing favor, and the Giulia is no exception. Although it offers an engaging driving experience and Italian design flair, stiff competition from more established luxury brands and economic uncertainty contribute to slower sales. Interest rates continue to impact potential buyers, who may be hesitant to take on a large loan for a vehicle that isn’t as practical as an SUV.

Top 10 Slowest-Selling Vehicles for November 2024

Market Outlook – 

Stellantis continues to navigate a challenging market landscape, with high prices and interest rates affecting consumer spending. While production adjustments are helping, the road ahead remains complicated. For now, those in the market for these slow-moving models may find opportunities to negotiate below MSRP, as dealerships work to clear excess inventory.

Source: CarEdge.com