Jeep® Gladiator Enters the Shadows with New “Convoy” Campaign

Jeep® is doing something a little different with the Gladiator for 2026—and it’s happening without the usual fanfare. Late last night, the brand quietly teased what appears to be the first entry in a new limited-edition Gladiator campaign called Convoy, and true to its name, the debut slipped out under the cover of darkness. The first model is called Shadow Ops, and while Jeep hasn’t issued an official press release yet, the message is clear: the Gladiator is getting its own version of a buzz-model rollout.

If this sounds familiar, that’s because Jeep has already been down this road with the Wrangler. The Wrangler’s “Twelve 4 Twelve” program has been dropping a new limited-run model on the 12th of select months, including the recently revealed Wrangler Whitecap Edition. The Gladiator’s Convoy campaign appears to be the truck counterpart—same idea, different mission. Instead of open-air adventure themes, Convoy leans into utility, toughness, and a more tactical personality.

The timing also isn’t accidental. Jeep is celebrating its 85th Anniversary in 2026, and these limited releases feel like a way to keep the product conversation moving while spotlighting different sides of the brand. Rather than one big splash, Jeep is opting for smaller, more focused drops that reward enthusiasts who are paying attention.

The first stop in the Convoy lineup is the 2026 Jeep Gladiator Shadow Ops, based on the Gladiator Rubicon. While Jeep has not formally confirmed specifications as of this writing, the teaser imagery and early details suggest a dark, purpose-built truck designed to look and feel mission-ready right off the lot. Think blackout styling, trail-focused hardware, and factory-installed gear that many Gladiator owners typically add later.

Among the features associated with Shadow Ops are steel front and rear bumpers, a factory-installed WARN winch, a satin black grille, dark hood and fender decals, tailgate graphics, trailer tow equipment, auxiliary switches, and all-weather slush mats. None of this is over-the-top, but that’s the point. Shadow Ops appears to be about subtle capability rather than flashy trim pieces—exactly the kind of Gladiator that blends in until it’s time to work.

What makes this release especially interesting is how quietly it arrived. No embargoed press kits. No staged reveal. Just a late-night social media tease that let the truck speak for itself. That approach fits the Shadow Ops name perfectly and sets the tone for what Convoy may become: a rolling series of limited Gladiator models, each with its own theme and personality, revealed when and where Jeep chooses.

For now, official details—including production numbers, pricing, and availability—remain under wraps. If this first glimpse is any indication, the Gladiator’s future limited editions will be less about noise and more about purpose.

As always, we’ll be watching closely and will update you as soon as Jeep releases full details.

2026 Jeep® Gladiator Rubicon Shadow Ops Image Gallery: