Jeep® Brings “Joose Edition” Wrangler & Gladiator To South Korea

Jeep® has once again taken a page from its playbook in Mexico, launching another special, color-driven limited edition—this time in South Korea. Called the “Joose Edition,” this ultra-limited release is part of the brand’s “Color My Freedom” campaign, which highlights individuality and self-expression through bold paint finishes.

A Bold Color Statement & Exclusivity – 

Following last year’s Mojito Edition, Jeep has now unveiled a blazing orange variant meant to capture the spirit of “Blazing Freedom.” The Joose Edition’s color is inspired by the rising sun over the mountains, symbolizing energy, vitality, and adventure.

Production is capped at just 20 units total—split evenly between the Wrangler and the Gladiator. This makes the Joose Edition one of the rarest Jeep releases in the region.

Wrangler Joose Edition – 

The Wrangler Joose Edition is based on the Unilimited (4-Door) Rubicon Powertop trim and comes standard with a Mopar® Wild Mountain Decal. Power comes from Jeep’s turbocharged 2.0-liter GME-T4 I4 engine, making 272 horsepower and 40.8 kg·m of torque (295 lb.-ft.), paired to an 8-speed automatic transmission.

Off-road credentials remain front and center with the Rock-Trac HD 4:1 full-time 4WD system, Select-Speed Control, and Off-Road Plus mode. Pricing is identical to the standard Rubicon Powertop trim at at ₩85.9 million (about $63,600 USD).

Buyers also have the option to add a Mopar Beadlock Wheel Package, which includes five beadlock-capable wheels, a fender extension, and body-color paint for a more custom look.

Gladiator Joose Edition – 

The Gladiator version is sold exclusively in Rubicon trim, powered by the tried-and-true 3.6-liter Pentastar V6 producing 284 horsepower and paired with the same 8-speed automatic. It comes fully loaded with Jeep’s heavy-duty off-road arsenal—Rock-Trac 4WD, Tru-Lok electronic locking differentials, and an electronic front sway-bar disconnect. Price is set at ₩85.1 million (about $63,000 USD), the same as the standard Gladiator Rubicon.

Stellantis Korea On The Release – 

Bang Sil, CEO of Stellantis Korea, summed up the launch:

“The Joose Edition, which combines Jeep’s strongest off-road performance with an orange color as intense as the sun, will be the perfect choice for customers who want to embrace summer boldly.”

The Joose Edition may not add mechanical upgrades, but its scarcity, bold design, and Mopar touches will likely make it a collector’s item for Jeep enthusiasts in Korea. With only 10 Wranglers and 10 Gladiators available, these fiery orange Jeeps won’t last long.