Jeep® Brazil Announces Its First “Chief Freedom Officer”!
New Brand Ambassador For Brazil Gets New 2023 Jeep Renegade Trailhawk For A Year...
The adventure is about to begin for Cristiane Marques and the Jeep® brand. The travel content creator is the winner of an unprecedented project in the automotive industry, becoming the first CFO, “Chief Freedom Officer”, in the literal translation into Portuguese, of the Jeep brand in Brazil. The announcement of the brand’s newest partner was carried out in an action developed in partnership with Fbiz, an agency that signed the entire project with the brand, and publicized it on Jeep social networks. And spoiler attention: the new CFO Jeep will be making a cameo on a TV show soon.
The first meeting between the 2023 Jeep Renegade and Cristiane Marques was really special. After going on a walking trail through Chapada dos Veadeiros (GO), recording all the moments of the adventure with the most beautiful landscapes in the region, the content creator was surprised at the end of the route to find the new Jeep Renegade, her new partner on the roads. from Brazil. The version of the Jeep vehicle that Cristiane will stay for a year is the Trailhawk, top of the line, which has a unique look and the greatest off-road capability in the range.
Connected with adventure, the Trailhawk version has the authentic look of the Jeep brand, advanced technologies, a lot of safety, and excellent performance, thanks to the new T270 (turbocharged 1.3-liter “FireFly” inline-four-cylinder) engine with up to 185 horsepower, which is the most powerful in its category. All this, combined with the best off-road capability in the segment, with 4×4 traction, a 9-speed gearbox, and a terrain selector with five settings, guarantees the model the Trail Rated seal, which ensures its suitability for the most demanding trails.
“I am very excited and proud to be the brand’s first CFO and to have the opportunity to put the Jeep Renegade on the road to explore this diverse and plural Brazil. Jeep is not just a brand, but a lifestyle where a large family passionate about adventure can be found. From now on, it will be a new beginning of many experiences, stories to collect and share.”, says Cris Marques, Jeep’s CFO.
The meeting was part of Cristiane Marques’ revelation as CFO – “Chief Freedom Officer” – of the Jeep brand in Brazil. She also received a special box containing a kit with the car key, and a welcome letter, in addition to thematic accessories It was at this moment that Cristiane discovered that she will have the 2023 Jeep Renegade for a year as her great adventure and content partner.
“We welcome Cristiane, who I am sure will live incredible experiences aboard the 2023 Jeep Renegade. The CFO is an incredible and unprecedented project of the Jeep brand, which translates well the spirit of our brand to inspire people to experience adventures in their lives”, highlights Alexandre Aquino, Vice President of the Jeep brand in South America.
This action, which revealed the winner, was aired this past Monday, on the social networks of the Jeep brand. The final content is the result of part of the footage developed by Cristiane Marques herself, already in her first job in her new role.
Known for pumping adrenaline through the veins of Jeep enthusiasts, the brand brought in this innovative project the opportunity to connect more strongly with its audience. More than 7,000 people competed in the selection process, which, like a “track”, had several paths covered, such as registration, evaluations, video-meeting, and dynamics, among others. The last stage had three finalists when they were able to interact with the 2023 Jeep Renegade and produced content for evaluation and definition of the winner.
“We are very impressed with the scale the project has reached. We had more than 7,000 subscribers to be part of this adventure with us! And it was very difficult, among so many people with a true connection to the brand, to choose who will represent the true spirit of the Jeep brand in the new content on social media. The look of our new CFO on the destinations and exclusive features of new Renegade will provide differentiated content for our channels and our audience”, comments Frederico Battaglia, CMO of Stellantis South America.
Cristiane Marques is from Brasília (DF) and will produce content with 2023 Jeep Renegade for the Jeep brand’s social networks for a year. The new Jeep brand partner will receive BRL 150,000 (or about $29,100 USD) to travel to new destinations, learn about projects supported by the brand, in addition, to participate in official events, always sharing new content through the Jeep brand’s social networks.
