Jeep® Re-Introduces The Popular ‘Tuscadero’ Paint For The 2024 Wrangler

Yesterday, the Jeep® brand celebrated ‘4×4 Day’ by re-introducing the popular high-impact Tuscadero (PHP) exterior paint color on the 2024 Jeep Wrangler (JL).

Jeep originally introduced the limited-edition exterior color in August 2021 on the 2021 model and continued it into early 2022 on Wrangler models. During that time, over 30,000 orders for Tuscadero-colored Wranglers were produced at the Toledo Assembly Complex, making it one of the most popular limited edition colors on a Jeep ever.

Tuscadero is named after the Happy Days character Arthur “Fonzie” Fonzarelli’s girlfriend, Carol “Pinky” Tuscadero, a character who was known for her trademark pink outfits and demonstrated by her motto “Think Pink”! Another little Easter egg from the minds in the Stellantis Design Studio.

For 2024, Tuscadero joins colors like Anvil, Earl, Firecracker Red, Granite Crystal, Silver Zenith, Hydro Blue, Bright White, and Black. The vivid pink color will be available on Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and Rubicon 392 models for an additional $895 in the U.S. and $695 for the Canadian market.

According to Jeep, ç will be paired with either a Black soft- or hard-top, or body-colored hard-top. The power Sky One-Touch top will also be available in late Q2 2024. For more information on availability or ordering options, you can contact your local Jeep® dealer.