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Jay Leno Checks Out Bill Harrah’s Ferrari-Powered Jeep®

Casino Mogul's V12-Powered Wagoneer Makes A Stop By Jay Leno's Garage...

In the realm of automotive oddities, few vehicles capture the imagination quite like the 1977 Jeep® Wagoneer (SJ), known as the “Jerrari.” This extraordinary SUV is not just a showcase of engineering ingenuity; it represents the vision of legendary casino owner and car collector Bill Harrah. Recently featured on Jay Leno’s Garage, the Jerrari stands out for its unique combination of American ruggedness and Italian performance, powered by a Ferrari V12 engine.

A Purpose-Built Creation –

The original 1969 ‘Jerrari’ Jeep® Wagoneer. (Classic Driver).

The Jerrari was born out of necessity. In the 1970s, fast SUVs were virtually non-existent, and Harrah had a specific need: a capable and speedy vehicle to shuttle guests between Reno and Lake Tahoe. With no suitable options available on the market, he decided to create one tailored to his specifications. Harrah’s vision was to build an all-wheel-drive (AWD) SUV that could handle various terrains while also providing a thrilling driving experience.

Under the Hood – 

1977 ‘Jerrari’ Jeep® Wagoneer. (Jay Leno’s Garage).

At the heart of this 1977 Jeep Wagoneer lies a Ferrari V12 engine, producing around 320 horsepower. This powerhouse is mated to a five-speed manual transmission, allowing the driver to direct power to all four wheels or, if preferred, just the rear. This unique combination of a rugged SUV platform with a high-performance engine makes the Jerrari an incredible specimen of automotive innovation.

Despite its heavy build, the Jerrari could reach a top speed of nearly 150 mph (241 km/h), making it an exceptional performer for its time. This impressive speed was particularly beneficial for Harrah, who often drove it to shuttle his guests swiftly and comfortably.

A Legacy of Innovation –

1977 ‘Jerrari’ Jeep® Wagoneer. (Jay Leno’s Garage).

The story of the Jerrari is not just about performance; it reflects Harrah’s innovative spirit and passion for automobiles. According to Phil McDougal, President of the National Automobile Museum in Reno, Harrah originally approached Enzo Ferrari to build a four-wheel-drive vehicle but was declined. Undeterred, he utilized his resources to commission a unique vehicle that would meet his needs.

The Jerrari is notable for its Ferrari engine and for maintaining much of the original Jeep Wagoneer’s chassis. Harrah drove the vehicle extensively, logging nearly 15,000 miles during his ownership, showcasing its practicality and reliability.

A Cultural Icon –

1977 ‘Jerrari’ Jeep® Wagoneer. (Jay Leno’s Garage).

Jay Leno’s Garage recently highlighted the Jerrari, further cementing its status as a cultural icon among car enthusiasts. Leno shares a personal connection with Harrah, adding a layer of nostalgia to the vehicle’s narrative. The Jerrari is on display at the National Automobile Museum, allowing visitors to appreciate its unique history and engineering marvel.

1977 ‘Jerrari’ Jeep® Wagoneer Image Gallery:

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Jay Leno Checks Out Bill Harrah’s Ferrari-Powered Jeep®​

Casino Mogul's V12-Powered Wagoneer Makes A Stop By Jay Leno's Garage...​

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In the realm of automotive oddities, few vehicles capture the imagination quite like the 1977 Jeep® Wagoneer (SJ), known as the “Jerrari.” This extraordinary SUV is not just a showcase of engineering ingenuity; it represents the vision of legendary casino owner and car collector Bill Harrah. Recently featured on Jay Leno’s Garage, the Jerrari stands out for its unique combination of American ruggedness and Italian performance, powered by a Ferrari V12 engine.

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