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Inside Design: 2012 Chrysler 300 Ruyi Design Concept:

Chinese Design Influenced Chrysler 300...

In 2012, the Chrysler brand had announced that it was planning on selling its 300 Series sedan to the Chinese market at the 2012 Beijing International Automotive Exhibition. To commemorate this important occasion, Chrysler unveiled the Chrysler 300 Ruyi Design Concept, a vehicle based on the innovative Chrysler 300C sedan and catering to the tastes of Chinese customers.

2012 Chrysler 300 Ruyi Design Concept. (Chrysler).

Ruyi means “as one wishes” and takes the form of a curved decorative object, like a scepter, that symbolizes prosperity. A ruyi is often crafted of precious materials with beautiful design, carrying a promising meaning of abundant good fortune.

2012 Chrysler 300 Ruyi Design Concept. (Chrysler).

Cultural cues from the Chinese ruyi were the inspiration behind the Chrysler 300 Ruyi Design Concept. Looking to enhance the car’s upscale and urban composition, designers started with a Maximum Steel exterior color and added dark chrome to the exterior door handles, grille surround and lower grille tracer.

2012 Chrysler 300 Ruyi Design Concept. (Chrysler).

The premium Chrysler wing badges and headlamps contrasted with the low side sills, rear fascia, and dual exhaust tips, giving the car an elegant yet sporty look. Final exterior touches included a polished ruyi-inspired signature grille with dark chrome throats, bluish steel-grey tinted glass (to be in harmony with the Maximum Steel body color), a ruyi Chinese character badge on the deck lid and a ghosted speed stripe running along the side character lines.

2012 Chrysler 300 Ruyi Design Concept. (Chrysler).

Probably the most exotic exterior feature and one that paid direct homage to the ruyi were the massive 22-inch concept aluminum wheels. These 10-spoke wheels featured spokes designed with a curvature reminiscent of a ruyi scepter. The spoke faces were polished with dark chrome pockets, and the Chrysler wing badge was placed on the center caps.

2012 Chrysler 300 Ruyi Design Concept. (Chrysler).

Interior appointments were given many unique finishes like black chrome on the outer dash vents, navigation screen, and center dash vent surrounds, gauge rings, steering wheel rim, and door handles. A brushed patterned trim was also incorporated in the center console, upper door panels and flanking the dashboard. Machined metal accent trim was found surrounding the shift gate, both center console storage areas, upon the door and on the steering wheel spokes.

2012 Chrysler 300 Ruyi Design Concept. (Chrysler).

Highlighting the interior were custom seats with light-tone leather-wrapped seating surfaces with suede center inserts and side bolsters. Contrasting French stitching, black piping and a ruyi-inspired cloud form (embossed onto the seat backs) complemented the sophisticated interior appointments.

2012 Chrysler 300 Ruyi Design Concept. (Chrysler).

The Chrysler 300 Ruyi Concept was shown with the 3.6-liter Pentastar V-6 engine and 8-speed automatic transmission driving the rear wheels.

2012 Chrysler 300 Ruyi Design Concept. (Chrysler).

A traditional ruyi has a long S-shaped handle and a head fashioned like a cloud. Ruyi symbolized authority, prosperity and good luck in Chinese tradition, and they date back to the Han Dynasty in the first century AD, especially flourishing during the Qing Dynasty (starting in the 17th century) when they became highly valued gifts. Ruyi is often associated with cloud motifs and can be found in art and architecture, appearing in knot and rug patterns, sculpture, paintings, and even modern corporate logos.

While the Chrysler 300 Ruyi Design Concept was never put into production, the design study showed just how well the American-themed sedan’s street presence is on a global scale. 

Chrysler 300 Ruyi Design Concept Image Gallery:

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