Fiat Brazil Forms Strategic Partnership With New Holland

Fiat continues to lead the pickup market in Brazil. In a groundbreaking move aimed at revolutionizing the agribusiness landscape, Fiat Brazil has forged a strategic partnership with New Holland, the agricultural machinery manufacturer founded in New Holland, Pennsylvania, and now based in Turin, Italy.

As the largest pickup offering in the Fiat portfolio, the Titano is a game-changer for rural entrepreneurs. Boasting a plethora of exclusive features tailored to the needs of agribusiness, the Titano offers a range of customization options, flexible financing plans, and specialized accessories to suit every farmer’s unique requirements.

The partnership between Fiat Brazil and New Holland signifies a new era of synergy in the agricultural sector. By combining Fiat’s expertise in automotive engineering with New Holland’s cutting-edge technology, farmers can expect a seamless integration of machinery and transportation, optimizing productivity and efficiency on the farm.

To materialize this synergy between the two brands, Fiat, in collaboration with Mopar, developed a show truck celebrating the collaboration of New Holland. This new show truck will be used for customer feedback into a possible line of new ‘buzz models’ for future Titano models.

Shown at the recent Agrishow last week in Ribeirão Preto (SP), the Titano New Holland show truck has a host of unique features setting it apart from the rest of the Titano lineup. With exclusive blue-colored seats embroidered with the New Holland logo, a wireless phone charger, and 18-inch aluminum wheels painted black with yellow pinstriping.

The truck is also packed with a number of Mopar accessories, like a set of Mopar fender flares, power running boards, tonneau cover, bedliner, bed extender, Santo Antônio (sport bar), and a trailer hitch. The truck also features a 2-inch lift kit, a set of Delinte Bandit A/T tires, and dark tinted taillights.

Only time will tell if Fiat will put the Titano New Holland into production. But by providing best-in-class vehicles and integrated solutions, Fiat is reaffirming its commitment to supporting the growth and development of the agricultural community in Brazil and beyond.