The Brazilian-built Fiat Strada subcompact pickup has become a sales phenomenon in the Latin American marketplace. You would think with such a successful formula, FIAT would leave Strada’s lineup alone. However, FIAT has eliminated its Double Cab (Crew Cab) entry-level Endurance model from Strada’s lineup for 2022.
That’s right, the entry-level Endurance model will only consist of the Cabin Plus (Regular Cab) configuration. Strada Endurance models are the only version of the truck to come with the 1.4-liter FIRE engine, which delivers 88 horsepower @ 5,750 rpm and 90 lb.-ft. of torque @ 3,500 rpm (ethanol) and 85 horsepower @ 5,750 rpm and 89 lb.-ft. of torque @ 3,500 rpm (gasoline). All Endurance models come with a 5-speed manual transmission as standard equipment.
The entry-level Endurance Cabin Plus model has a Manufacturer’s Suggested Retail Price (MSRP) of R$ 90,900 (or about $18,000 USD). That is a huge increase in price over the 2021 model, which had a starting price of R$ 63,590 (or about $12,570 USD).
For those customers looking for a four-door Double Cab model, they will have to step up to a Strada Freedom Double Cab. Those trucks will come with the larger naturally-aspirated 1.3-liter inline-four-cylinder engine generating 110 horsepower and 103 lb.-ft. of torque mated to a 5-speed manual transmission.
For those looking for an automatic, a new CVT automatic transmission with 7 simulated speeds is available in the higher-end Volcano and Ranch models for 2022. All Strada models are front-wheel-drive (FWD) only, but feature Traction Control Plus (TC+) for added off-road traction.
The 2021 Fiat Strada was the best-selling vehicle in Brazil, last year. It marked the first time that a pickup truck in Brazil managed to be the best-selling vehicle overall. It also seems that the momentum has continued into 2022, as the subcompact pickup was the best-selling pickup in January as well.