Fiat Chrysler Automobiles (FCA US) has released it sales numbers for the month of January, for the United States. Overall sales rose 2% for the month, thanks to the Jeep and Ram brands. FCA US sold 104,290 vehicles to retail customers, while 31,792 vehicles were sold to the fleet market (or about 23% of the sales total for the month).
“In spite of some frigid January weather, we remain bullish on 2019 given the continued underlying strength of the US economy,” said U.S. Head of Sales Reid Bigland. “We expect a good cadence of new product throughout the year led by our Ram Heavy Duty pickup trucks and Jeep® Gladiator midsize truck in the first half of this year.”
Ram Brand:
Sales rose 24% for the month in January, with a sales total of 39,649 vehicles. Pickup trucks sales jumped a total of 19% to 34,889 vehicles. This was the first January, that the all-new Ram 1500 was available in dealer showrooms. Ram ProMaster sales rose 119% over the previous year, with a sales total of 3,759. The Ram ProMaster City, also had an increase of 10% compared to the previous January. ProMaster City sold 1,001 vehicles during the month.
Jeep® Brand:
Overall sales for the Jeep brand, fell 2% over the same time last year with 58,401 vehicles sold for the month. The Jeep Wrangler set a new January sales record with 13,024.
The Jeep Compass also had a sales record for January with 10,298 vehicles. Jeep Cherokee led the brand for sales, with a total 15,138 vehicles sold. Grand Cherokee was just behind, with 15,075 vehicles for the month. Renegade sales were down 27%, with only 4,860. However, the new 2019 Renegade hasn’t fully launched all trims into dealers yet.
Dealers did happen to sell 6 leftover Patriot models from left over inventories.
Dodge Brand:
The Dodge brand also fell 2% for the month of January with a total of 27,077 vehicles sold. Dodge Journey sales were up 115% over the same time last year with 7,232 vehicles sold. The Grand Caravan was the second best selling Dodge and not too far behind the Journey, with 7,113 minivans sold. Dodge Charger sales were on par with last year’s numbers with 5,210 of the muscle car leaving showrooms. Dodge Durango sales fell 17% over last year with 4,288 of the SUVs finding new homes. Challenger sales were also down over the previous year by 5%, with 3,230 units leaving dealers.
Dodge dealers also happened to sell some left over inventory, consisting of 1 Dodge Viper and 3 Dodge Dart models.
Chrysler Brand:
The Chrysler brand also had a disappointing month. The brand’s overall sales fell 14% compared to January 2018. The Pacifica led the way with 6,963 of the minivans leaving dealers. That was down 13% over last year. The Chrysler 300 Series had a decrease as well, with only 2,078 vehicles finding new homes (down 10% over the previous year’s numbers).
Dealers also pushed 1 leftover Chrysler Town & Country models and 12 Chrysler 200 Series vehicles during January.
Fiat Brand:
It was no surprise that the Fiat brand took another huge hit in sales for another month. The brand sales fell 39% over the previous year with only 751 vehicles, leaving dealer lots. With the introduction of the new 500X for 2019, the 500X led the way for the brand with 274 units. The Fiat 500, while was a huge sales success last year in Europe it isn’t the same story in the U.S. with only 261 vehicles sold for the month. The 124 Spider sold 160 units for the month, while the 500L had 56 vehicles leave dealers.
Alfa Romeo Brand:
Alfa Romeo sales dropped 30% compared to the same time last year, with only 1,150 vehicles leaving showrooms.
The award winning Stelvio led the way for the brand with 612 vehicles being sold to customers. While the 531 Giulia sedans left dealers for a new home. Alfa dealers did also sold 7 Alfa Romeo 4C sports cars.
January ‘18 | January ‘19 | Change % | |
Chrysler | 10584 | 9054 | -14.00% |
Dodge | 27600 | 27077 | -2.00% |
Jeep | 59703 | 58401 | -2.00% |
Ram | 32039 | 39649 | 24.00% |
Alfa | 1648 | 1150 | -30.00% |
Fiat | 1229 | 751 | -39.00% |
Total FCA US | 132803 | 136802 | 2.00% |