FAST RESPONSE: 2023 Ram 1500 ‘Built To Serve’ EMS Edition Arrives In Canada

After just a couple of days of learning that Ram’s second installment of its ‘Built To Serve’ first-responder series had reached dealers in the States, we now are seeing them appear across Canada. The 2023 Ram 1500 ‘Built To Serve’ limited edition is a follow-up to last year’s model honoring firefighters.

The latest model honors the frontline heroes who provide emergency medical services (EMS) and save lives every day.

Continuing the ‘Built To Serve’ limited edition formula, the 2023 Ram 1500 ‘Built To Serve’ EMS is based on the Big Horn trim and will be available in two color options. Those color options this time will be Hydro Blue and Bright White, representing the ‘Star of Life’. 

‘Built To Serve’ trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting, and 20-inch aluminum wheels with a unique-to-the-edition Technical Grey finish. Body-color wheel flares also accent the exterior.  

Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

Inside, the ‘Built To Serve’ Ram trucks represent each of the three main emergency services, accented with unique, corresponding color stitching. The second installment of the second phase of ‘Built To Serve’ trucks offers Blue accent stitching.

These new Ram models are also ready to display their owner’s first responder pride with ‘Built To Serve’ -embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their own patches – flags, name tapes, or slogans – to personalize their ‘Built To Serve’ truck. Front seatback panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

Each Ram 1500 “Built To Serve” Edition features…

• Black “RAM” Grille Badge
• 20-Inch x 9.0-Inch Aluminum Wheels
• 275/55R20 OWL All-Terrain Tires
• 9 Amplified Speakers with Subwoofer
• Black Door Handles
• Black Exterior-Badging
• Black Front Bumper
• Black Headlamp-Bezels
• Black Onyx Interior Accent
• Black Rear Bumper
• Black Tubular Side Steps by Mopar_®
• Body-Colour Fender Flares
• “Built-to-Serve Edition” Instrument-Panel Badge
• Center Console Parts Module
• Dual-Exhaust with Black Tips
• Electronic Locking Rear Axle
• Front and Rear Rubber Floor Mats by Mopar_®
• Front Extra-Heavy-Duty Shock Absorbers
• Front LED Fog Lamps
• Front Suspension Skid-Plate
• Fuel Tank Skid-Plate
• Full-Size Spare Tire
• Hill-Descent Control
• LED Reflector Headlamps
• LED Tail Lamps
• 8-Way Power Driver Seat
• Premium Cloth / Vinyl Bucket Seats
• Rear Extra-Heavy-Duty Shock Absorbers
• Steering Gear Skid-Plate
• Tow Hooks
• Transfer-Case Skid-Plate
• 4×4 Off-Road Group
  • Electronic Locking Rear Axle
  • Front Extra-Heavy-Duty Shock Absorbers
  • Front Suspension Skid-Plate
  • Fuel Tank Skid-Plate
  • Full-Size Spare Tire
  • Hill-Descent Control
  • Off-Road Information Pages
  • Rear Extra-Heavy-Duty Shock Absorbers
  • Steering Gear Skid-Plate
  • Tow Hooks
  • Transfer-Case Skid-Plate

The Canadian market ‘Built To Serve’ EMS will only be available in Big Horn Crew Cab 4×4 with the 5-foot, 7-inch configuration. Customers will be able to choose from either the 3.6-liter Pentastar V6 or 5.7-liter HEMI V8, both with a standard eTorque mild-hybrid system.

The 2023 Ram 1500 Big Horn ‘Built To Serve’ EMS Edition has a Canadian Manufacturer’s Suggested Retail Price (MSRP) of $65,335 (not including $2,095 for destination).

This particular model is currently in inventory at Johnston Chrysler Jeep Dodge Ram in Hamilton, Ontario. It features the Pentastar with eTorque engine option and has a price of $71,087 including destination. Special thanks to Kyle Reimer of Johnston CDJR for supplying the photos.