
The first quarter of 2025 has been challenging for Dodge’s all-electric Charger Daytona, with sales figures indicating a lukewarm reception from enthusiasts. Official reports from Stellantis reveal that only 2,115 units were sold across the U.S. and Canada during this period. Specifically, 1,947 units found buyers in the U.S., while a mere 168 units were sold in Canada.

In contrast, the leftover inventory of the previous-generation Dodge Charger and Challenger models experienced relatively robust sales. A total of 1,103 Chargers and 945 Challengers were sold across both countries. The U.S. accounted for 1,052 Charger and 922 Challenger sales, whereas Canada saw 51 Charger and 23 Challenger units sold.
A significant factor contributing to the Charger Daytona’s sluggish sales appears to be its pricing. The Charger Daytona R/T starts at a U.S. MSRP of $59,595, offering 496 horsepower and 404 ft-lb of torque. The higher-end Scat Pack variant begins at $73,190, boasting 670 horsepower and 627 ft-lb of torque, a top speed of 137 mph, and a range of 241 miles. Fully equipped Scat Pack models can exceed $85,000. For comparison, the 2025 Tesla Model S Plaid starts at $94,990, delivering a range of 348 miles, a 0-60 mph time of 1.99 seconds, and a top speed of 200 mph.

Dodge is recalibrating its strategy to emphasize internal combustion engine (ICE) vehicles in response to these market dynamics. The forthcoming SIXPACK models are central to this renewed focus. The lineup includes a 550-horsepower, high-output two-door and a 420-horsepower, standard-output four-door, both equipped with an 8-speed 880RE automatic transmission and all-wheel drive. Production for these models is slated to commence next month.
Despite pivoting to ICE vehicles, Dodge remains committed to electric vehicles (EVs). The company plans to make the 2026 Charger Daytona available on an order-only basis until existing inventory is cleared. This approach allows Dodge to balance its offerings, catering to traditional muscle car enthusiasts while maintaining a foothold in the evolving EV market.
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