Dodge’s Badass Brigade: Calling All Performance Enthusiasts

Dodge is revving up its brand ambassador search with the new Badassador Program, targeting passionate automotive enthusiasts who embody the brand’s high-octane spirit. Following the viral success of the ‘Chief Donut Maker’ contest, Dodge is taking recruitment to the next level by seeking individuals who can authentically represent America’s most aggressive performance brand.

What Makes a Badassador? – 

The program isn’t just about looking cool – it’s about living the Dodge performance lifestyle. Matt McAlear, Dodge CEO, makes the brand’s mission crystal clear: “We’re looking for ambassadors who disrupt, who will stand out and shine a light on the next generation of Dodge muscle.”

Incredible Perks for Selected Ambassadors – 

Selected Badassadors will enjoy mind-blowing benefits, including:

• Exclusive access to Dodge vehicles
• VIP treatment at automotive events
• Complimentary Dodge gear
• Opportunities to attend NHRA drag races
• Face time with Dodge teams and celebrities

The Lineup of Muscle – 

Ambassadors will represent an electrifying lineup, including:

• 670-horsepower Charger Daytona Scat Pack Stage 2
• 496-horsepower Charger Daytona R/T Stage 1
• 710-horsepower Durango SRT HELLCAT
• 288-horsepower Dodge Hornet R/T PHEV

Interested candidates can apply at Dodgegarage.com/badassador and prove they have what it takes to represent the brand.