Dodge Sales Collapse by Nearly 50% in First Half of 2025

Electric Charger Rollout Falls Flat as Fans Wait For A V8 Comeback

Robert S. Miller July 10, 2025

2025 Dodge Charger Daytona Scat Pack Stage 2 in After Dark. (Dodge).

Things are not looking good for Dodge in 2025. In just 6 months, the brand has lost nearly half its U.S. sales compared to the same period last year. According to newly released data, Dodge sold only 47,481 vehicles in the first half (H1) of 2025—a massive 49% drop from the 92,735 units it moved during the same timeframe in 2024.

2023 Dodge Charger (left) and Challenger SRT HELLCAT Redeye Widebody Jailbreak models. (Dodge).

The main reason behind the steep decline? The decision to discontinue the beloved gas-powered Charger (LD) and Challenger (LA) muscle cars. Last year, Dodge sold 26,876 Chargers and 21,217 Challengers between January and June. This year, they’re mostly gone, with only 1,630 Chargers and 1,501 Challengers sold from leftover inventory.

2025 Dodge Charger Daytona Scat Pack Stage 2. (Dodge).

To fill the gap, Dodge introduced the all-electric Charger Daytona (LB), but the rollout strategy has backfired in a big way. Instead of launching the internal combustion engine (ICE) models first to maintain loyalty among longtime fans, Dodge led with the EV version—causing many enthusiasts to turn their backs on the brand. By ignoring its traditional muscle car roots and pushing electric first, Dodge alienated a core part of its customer base. As a result, sales of the new Charger EV have totaled just 4,299 units in the first half of the year—nowhere near enough to make up for the lost volume from the discontinued ICE Charger and Challenger.

Dodge Brand U.S. Sales Summary Q2 2025
Model	Q2 Sales		Vol % Change	CYTD Sales		Vol % Change
Model	Curr Yr	Pr Yr	Vol % Change	Curr Yr	Pr Yr	Vol % Change
Viper	0	0	100%	0	1	-100%
Hornet	1,539	4,299	-64%	5,647	11,718	-52%
Charger	575	16,216	-96%	1,630	26,876	-94%
Charger Daytona	2,352	–	–	4,299	–	–
Challenger	579	11,480	-95%	1,501	21,217	-93%
Journey	3	0	300%	4	0	400%
Grand Caravan	1	0	100%	1	2	-50%
Durango	20,698	17,792	16%	34,399	32,921	4%
Dodge Brand	25,747	49,787	-48%	47,481	92,735	-49%

Adding to the brand’s woes, sales of the Dodge Hornet (GG) compact crossover dropped sharply—down 52% year-over-year, with only 5,647 units sold compared to 11,718 in H1 2024.

2025 Dodge Hornet R/T Plus Blacktop eAWD. (Dodge).

The only bright spot? The Dodge Durango (WD). It’s managed to buck the trend, with sales up 4% overall so far in 2025 and jumping 16% in the second quarter.

2025 Dodge Durango SRT HELLCAT Brass Monkey. (Dodge).

Stellantis’ U.S. sales fell 11% in the first half of 2025, but Dodge’s 49% plunge is by far the most alarming. The brand clearly underestimated the continued demand for traditional muscle and affordable performance. By abandoning the formula that made it a success—bold styling, big V8s, and accessible power—Dodge is now feeling the consequences. Even with the new twin-turbocharged HURRICANE I6 engines set to power the upcoming Charger variants, many diehard fans remain unimpressed, still holding out hope for a true V8 comeback.

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Mike201 1 day ago #1

What did they honestly expect? End 2 products at the same time. Replace two with one, wait months before you put the new one out, which is now a different vehicle (from ICE to EV), wait a year plus before you put out an ICE version then release the 2 door and 4 door months apart. On top of that, loose your Police fleet for almost 3 years then, if you put out a new one expect PD’a to come back to Dodge.
On top of that the Hornet was a flop both on promotion and issues upon arrival in the U.S. Not To mention the fact there was a big gap on its introduction from when production ended on what it replaced (the Journey).
Thank you Carlos!!!! Job well done!!

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B BWS1 1 day ago #2

The French have done………exactly as I expected. This was so predictable from the outset . No understanding of the market, arrogance, STUPIDITY. It’s all there. If this s$&@ show survives it will be a miracle .

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suzq044 1 day ago #3

That doesn't surprise me, to be honest.

Hornet - never sold well - I've only seen 2 in the wild, myself, anecdotally.
Charger - isn't selling horribly but not nearly as well as it needs to bc it's out of the price range of people who want something like that and those that can buy one generally want more for the money.
They really should've planned the Charger better. Release should've been the other way around. "Surprise people" with a Charger coupe later on, and give the option of the EV, rather than force the EV first and then give them the ICE sedan later.
Durango - I don't see many of them on lots -to- buy, and not everyone wants a vehicle that's been around since 2010 with the same body. Unless you want a hellcat there really isn't a need to buy new there.

c crouchta 23 hours ago New#4

The new Charger has what it needs except a gas engine. It will sell again when it does. But I saw an article yesterday claiming overheating issues with the Hurricane and to expect an extended delay.... Hope someone I trust can chase that rumor.....

Too bad about the Hornet. I have a GT and absolutely love it!