Could An All-Electric Chrysler Sedan, Redefine The Brand?

As the automotive landscape evolves towards electrification, Chrysler is poised to embrace the future with a potential all-electric sedan. With the beloved Chrysler 300 ceasing production last month, speculation arises about an electric successor, hinting at a significant shift towards an all-electric portfolio by 2028, as Chrysler CEO Chris Feuell suggested.

“It made me kind of sad to see a lot of the OEMs walking away from the car segment,” Feuell remarked during a fireside chat at Reuters’ Automotive USA summit in Detroit. “And if you think about what customers are looking for in an electric vehicle, yes, they want range. They want accessible charging. They want something that’s affordable. And from my perspective, I think we’ll see a resurgence in the car segment.”

While nothing definitive has been confirmed, speculations swirl around the possibility of Chrysler resurrecting another legendary nameplate from its past, like “Imperial” or “New Yorker.” Chrysler has shown us it isn’t afraid to bring back historical names of the past, with its recent Airflow concepts.

Rumors suggest a future sedan could be manufactured at the Windsor Assembly Plant alongside the upcoming all-electric Dodge Charger Daytona, sharing the STLA Large architecture and an 800-volt system. Leveraging Stellantis’ advancements, including the Electric Drive Modules (EDMs) capable of substantial power production in various applications, this sedan might boast impressive performance, potentially featuring all-wheel drive (AWD) similar to the Charger Daytona.

Innovative technological integration stands as a cornerstone for this envisioned vehicle. Building upon Stellantis’ ambitious developments showcased at the Stellantis EV Day 2021 presentation, the Chrysler electric sedan could embody cutting-edge technology platforms like the STLA Smart Cockpit, STLA Brain, and STLA AutoDrive.

The STLA Brain’s prowess within the Smart Cockpit promises an immersive experience, intertwining advanced AI technology to adapt and enhance the user interface over time, learning and accommodating owner preferences seamlessly. Embracing Over-the-air (OTA) flexibility, this sedan would continuously evolve, receiving software updates and enhancements to ensure a fresh, connected experience throughout ownership.

Connectivity emerges as a focal point, with a virtual personal assistant bridging the gap between the vehicle and the owner’s digital lifestyle. From syncing calendars for seamless route planning to facilitating e-commerce services and integrating with smart homes, this assistant aims to streamline daily activities while ensuring a tranquil in-vehicle experience.

Moreover, the STLA AutoDrive takes center stage by providing Level 3 autonomous driving capabilities, enabling hands-off steering and eyes-off-the-road functionality. Its adaptability promises OTA updates, empowering customers to incorporate innovative features keeping the vehicle dynamic and future-ready.

Amidst these tantalizing prospects, a potential all-electric Chrysler sedan presents a leap forward in technological innovation and a redefinition of the brand’s identity. Positioned as a premium offering distinct from its Charger Daytona sibling, it could re-establish Chrysler as the traditional “blue-collar luxury brand.”