Little, if anything of the Halcyon will make it to production, it’s significance is to telegraph to the world that the Chrysler brand is not totally lost and some talent exists and this concept at least conveys hope. Sure the Airflow was more production ready, but it communicated not hope, but a glaring demonstration that Chrysler was lost in the woods, relying on cookie cutter styling themes from the boredom of the cookie cutter universe and the Airflow was not and could not be the styling theme to lead Chrysler into the future. Indeed, the Halcyon has even less thematic definition and distinction, but it does step out of the cookie cutter box. Let’s lock these guys in a room filled with old Chrysler classics for a week.
Chrysler, though touting classic Chrysler inspiration and respect, so far, has done a miserable job of capturing either. Glad to see a change in leadership at Chrysler, smart move. Truth be told, the design theme for Chrysler, so far, has escaped definition or heritage, a key to any brand, as it seems to be just lost in a design studio that lacks inspiration and understanding of what Chrysler was, should be and can be going forward. Lock them up with those Chrysler of legacy quality.
Seems the brand needs a dose of inspiration, imagination and some good old “Chrysler” to relaunch the brand. So much to inspire, so important the task.
