Stellantis to resurrect ‘’Fratzog” logo for all Electrified Dodges

[AlexB]

“
Dodge will use a throwback logo called the “Fratzog” for its upcoming electrified vehicles, CEO Tim Kuniskis told CNBC.

The Fratzog – a made up word by a designer – was initially used by Dodge from 1962 through 1976. It features a split deltoid made of three arrowhead shapes that form a three-pointed star. The new version is designed to be three-dimensional and include LED lightning.”
“It damn near looks like something that Doc Brown would have done,” Kuniskis said, referring to the fictional inventor from “Back to the Future” during a recent drag racing event in suburban Detroit. “It looks very futuristic and electrified, and it’s our history, which is what we do.”

“Dodge, which has positioned itself as a muscle car brand, is expected to better detail its electrification plans in the fourth quarter ahead of launching a plug-in hybrid model in 2022 and an all-electric muscle car in 2024. The concept with the Fratzog logo is expected to be unveiled early next year, Kuniskis said.”

“The logo is a way to easily identify the vehicles without changing their design characteristics, potentially meaning that the brand will have new vehicles that offer gas, electric or hybrid systems to power the vehicles. It’s similar to Dodge’s current strategy of offering different levels of performance – mostly V-6 and V-8 engines – in its lineup of vehicles, including its well-known Hellcat logo for a line of current 700-plus horsepower models.

“We don’t want them to look radically different because we want you all to be part of the same thing,” Kuniskis said referring to Dodge’s so-called “Brotherhood of Muscle” ownership community. “So, we said, ‘OK,’ if you have electrification in your car, we don’t want you to be screaming, ’I have electrification

Dodge to resurrect 'Fratzog' logo for new electric vehicles

The Fratzog – a made up word by a designer – was initially used by Dodge from 1962 through 1981.

www.cnbc.com

Hornet PHEV debut of logo @Bili

 

[Appassito]

Dodge is the next one to take to the road after Jeep and Ram.
Good to have Tim Kuniskis in charge, just Dodge, do not complicate things by putting other brands on his plate.
The right choice from Tavares/Manley.
And now Fratzog logo, perfect choice, history moving with the future.

Well done, Tim Kuniskis.

Just waiting to see who will take Chrysler into the future.

Should we maybe resurrect DeSoto?

 

[Tony K]

So, is the Fratzog now Dodge's three-prong plug design? I ask that in jest, as we certainly don't need another "standard."