Stellantis Still Considering Jeep® Avenger For North America

Stellantis Still Considering Jeep® Avenger For North America​

Subcompact SUV Could Offer Affordable Option and Boost Jeep Strategy​

The Jeep Avenger (JJ), a subcompact SUV that’s already made waves in the European market, could soon make its way to North America. Stellantis is considering the move as part of its effort to offer more affordable vehicles, addressing growing demand for budget-friendly options. This potential import has been hinted at by Stellantis Canada President Jeff Hines, who sees great promise for the Avenger in the Canadian market.

Stellantis Still Considering Jeep® Avenger For North America

The Jeep Avenger (JJ), a subcompact SUV that’s already made waves in the European market, could soon make its way to North America. Stellantis is considering the move as part of its effort to offer more affordable vehicles, addressing growing demand for budget-friendly options. This potential...

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[bill burke]

Call me optimistic, but this decision seems a no brainer. Start in Canada and go from there. The upside should be obvious and the downside has little risk. It’s a big hit, saw a couple on my last trip to Italy and they were smaller than I thought, which might make them quite a viable urban grocery getter. The broad power train offerings make for even more potential. This optimist says get these on the ocean going freighters to Canada and test the market. Yup, a no brainer Jeep.

 

[RustyPickup]

This would be a no brainer for the US as well; the hybrid and ICE most promising. Jeep needs a better selection of affordable models. This is a great place to start and a perfect countermeasure to bring people back to showrooms who were appalled by prices and wretched excess(Wagoneer).

 

[patfromigh]

Either do it right or don't do it at all. The funeral for the Ford EcoSport wasn't that long ago. That model tainted Ford's reputation even worse than it was. Did I mention the 3 cylinder turbo engine in the EcoSport comes from the same family tree as the 3 cylinder Pure-Tech in the Avenger.

Stellantis has proven they can fail badly in the hybrid game, which is a very hot place in our market. I place the blame for that situation on their marketing department.

I agree with the others, sell it in Canada first, that country isn't having a trade war with the EU.

 

[Endeavourist]

Canadians often prefer smaller vehicles than their American counterparts, and its national percentage of EV sales is higher. This could put the Avenger in a good position as a more accessible EV at a time when Stellantis needs more affordable options in North America. As others have pointed out, it could also be a good test for potential sales expansion to the US as well.

 

[james.mooney.]

I wonder how much, if at all, this would overlap or compete with the announced upcoming $25K Renegade EV. Maybe with the new management and shuffling of plans, they will release the Avenger in North America instead and cancel the Renegade project altogether. Is a vehicle between Avenger and Compass really necessary, especially in North America where the subcompact B-segment isn't a huge part of the market?

(Another option-- sell a refreshed Avenger in North America but use the Renegade name. In North America, small Jeeps are already known as Renegades and Avengers are known as midsize Dodges.)

 

[TripleT]

Reason you sell in Canada is because it doesn't have to be certified,

The reason you don't sell it in the USA is because it isn't as big as people think from seeing photos

 

[TripleT]

I wonder how much, if at all, this would overlap or compete with the announced upcoming $25K Renegade EV. Maybe with the new management and shuffling of plans, they will release the Avenger in North America instead and cancel the Renegade project altogether. Is a vehicle between Avenger and Compass really necessary, especially in North America where the subcompact B-segment isn't a huge part of the market?

(Another option-- sell a refreshed Avenger in North America but use the Renegade name. In North America, small Jeeps are already known as Renegades and Avengers are known as midsize Dodges.)

Too Small... The bases of the Renegade is already complete the new Giant Panda.... Just go with that. eCMP and powertrain for the Avenger isn't especially good anyway.