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Stellantis Reshuffles U.S. Marketing Partnerships Amid Sales Struggles

Stellantis Reshuffles U.S. Marketing Partnerships Amid Sales Struggles​

New Leadership, Agency Changes, Strategic Focus Shift...​


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Stellantis is undergoing a significant reshuffle in its U.S. advertising strategy, with a review of its key agency partnerships. This move follows the appointment of Raj Register as the new U.S. Chief Marketing Officer in June. As part of this process, Stellantis is revisiting its marketing relationships with five major brands: Alfa Romeo, Chrysler, Dodge, FIAT, and Ram.

 
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