Stellantis Reaffirms Commitment to Maserati

Stellantis Reaffirms Commitment to Maserati​

The Focus Now Shifts To Brands Like DS and Lancia...​

Stellantis has declared its unwavering commitment to Maserati, dispelling rumors of selling or merging its Italian premium marque with another group like Ferrari. The announcement, made on July 30th, underscores Stellantis’ strategy to maintain the Maserati brand as a stand-out brand among its 14 other brands.

Stellantis Reaffirms Commitment to Maserati

Stellantis has declared its unwavering commitment to Maserati, dispelling rumors of selling or merging its Italian premium marque with another group like Ferrari. The announcement, made on July 30th, underscores Stellantis' strategy to maintain the Maserati brand as a stand-out brand among its...

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[bill burke]

It is reassuring to hear this and clearly the proper and ethical thing at this time. Dodge,Jeep, Chrysler and Maserati have all suffered in the transitional phase at Stallentis and there can be little argument that that transition has been gravely cumbersome, forcing poorly timed launches, premature cancellations that disturbingly exposes weakness in management that is painful and regressive. Had things gone smoothly this would still be a necessary bump in the road if the planned modular, multi powered platforms were to be launched corporate wide. This was a plan that was applauded by many inside and outside the industry.
All Stellantis brands were given a ten year grace period to restructure product and improve profitability. That commitment must be ironclad for every brand.
With so much new product near launch, huge investments already made and the integrity of corporate leadership at stake, this news is reassuring. Hopefully, given time and resources the brands should prosper, extended financing leverage repaid and questionable corporate leadership vindicated. I can not imagine less from people who have given their word.