Stellantis introduces Stellantis Design Studio Agency

[AlexB]

Stellantis today announced the creation of ‘Stellantis Design Studio’, a creative agency that will provide global brand design services across a broad range of companies, from transportation to industrial, manufacturing and tertiary businesses.


The Stellantis Design Studio will build on the PEUGEOT Design Lab expertise and expand it to the Company’s portfolio of brands, such as Maserati, Jeep®, DS Automobiles, and Lancia. Stellantis Design Studio will connect its network of clients with its iconic brands and move beyond design consultancy by defining inter-company design partnerships.



Klaus Busse and Arnault Gournac will join forces to lead Stellantis Design Studio:


- Klaus Busse oversees Maserati, Jeep in Europe and Stellantis Design Studio as Head of Design and leads the strategic development of the Studio expanding to the Company’s brands. Busse will contribute his wealth of experience in luxury brands to widen the scope of expression of Stellantis design.



“The success story and expertise of PEUGEOT Design Lab is unrivalled,” said Busse. “The extension of this know-how to all of our brands opens up incomparable perspectives.”



- Arnault Gournac, Director of PEUGEOT Design Lab and Cycles PEUGEOT, led the Studio expansion to support Stellantis globally. In line with his strong management and transformative leadership at Decathlon design, Orange Labs and Carrefour Group innovation, he serves as Creative Director for the Stellantis Design Studio’s evolution and its international development.

Stellantis Announces Launch of "Stellantis Design Studio" - automobilsport.com

stellantis-launch-design-studio

www.automobilsport.com

 

[AlexB]

It sounds like Stellantis will design non-Stellantis items for a fee.
But also they have adopted Peugeot’s process for Design.

 

[Mopar392]

As long as Klaus is still in charge of Maserati and Jeep Europe.

Klaus Busse oversees Maserati, Jeep in Europe and Stellantis Design Studio as Head of Design and leads the strategic development of the Studio expanding to the Company’s brands.

 

[pumadog]

I don't really understand what they plan to do. Product design for external customers?

 

[cygnus]

This is a nothing burger.

 

[KrisW]

It sounds like Stellantis will design non-Stellantis items for a fee.
But also they have adopted Peugeot’s process for Design.

No, no change of processes. This announcement is basically saying that the former FCA design studios in Turin and Auburn Hills will now start to offer the same third-party product-design services as Peugeot’s design group did. They’re taking a business model that worked for Peugeot, and applying it to the other Stellantis design studios.

“Peugeot Design Lab” was effectively a supplier company within Groupe PSA, but instead of components, it provided design services. Its major customer was Groupe PSA itself, but like other supplier companies within the group, it was free to solicit business from other companies.

It’s a good way for design teams to keep up to date on general product-design trends, and it also allowed PSA to retain experienced staff even at times when its own product needs would not justify that.

 

[pumadog]

Thanks, now I understand a bit better why they do that.

 

[AlexB]

No, no change of processes. This announcement is basically saying that the former FCA design studios in Turin and Auburn Hills will now start to offer the same third-party product-design services as Peugeot’s design group did. They’re taking a business model that worked for Peugeot, and applying it to the other Stellantis design studios.

“Peugeot Design Lab” was effectively a supplier company within Groupe PSA, but instead of components, it provided design services. Its major customer was Groupe PSA itself, but like other supplier companies within the group, it was free to solicit business from other companies.

It’s a good way for design teams to keep up to date on general product-design trends, and it also allowed PSA to retain experienced staff even at times when its own product needs would not justify that.

Thanks for addressing that @KrisW !