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Stellantis Average Transaction Price $45,246 In January 2021 (U.S.)

AlexB

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ATP=Average Transaction Price
''January 2021 prices are coming off a historical fourth quarter, with average transaction prices reaching more than $40,000 for the first time at the end of 2020,” said Kayla Reynolds, industry intelligence analyst at Cox Automotive. “As we have seen the last few years, we expect transaction prices to continue to grow. While many manufacturers saw year-over-year growth, FCA/Stellantis had the largest increase at nearly 10%.”
Stellantis $45,246 January 2021
FCA ATP was $41,143 in January 2020

''At the segment level, Minivans reported the largest year-over-year growth, up 12%, while the Luxury Car category followed closely behind with a more than 11% year-over-year average transaction price increase. Among Minivans, Toyota Sienna and Chrysler Pacifica were the largest drivers for price increases. ''
Average New-Vehicle Prices Continue to Surpass $40,000, Up More Than 5% in January 2021, According to Kelley Blue Book (apnews.com)
One more thing, the Dodge Grand Caravan and Journey were discontinued as well.
Once the new Jeeps are out, Stellantis's Average Transaction Price will be over $50,000 mark.
 
And meanwhile, people at Allpar will continue crying for cheap compact and midsize sedans. I think that someone cries because their favourite brands are not making products adjusted to their wallets.
 
I think that someone cries because their favourite brands are not making products adjusted to their wallets.
Mostly. I get the argument that you want a full line to create or maintain brand consciousness and loyalty, but the Ford and Toyota "fanboys" of the world are fewer and fewer, and in the case of Toyota, they make solid vehicles and back them up. Ford sells a bunch of F150s, had plausible deniability as far as TARP bailouts, and could point the finger at Navistar as far as the pre-Scorpion PowerStroke failures went. People, especially Americans, shop around, especially when they get into more expensive stuff.
 
Pretty much everyone's ATP is up as rental/fleet sales are down. Jan fleet sales are down 26%


GM ATP up 5% to $44,690, incentives down 5% to $5,115
Ford ATP up 4% to $46,575, incentives down 11% to $4,358
Toyota up 5% to $33,859, incentives down 7% to $2,090

Some of these are Q4 2020 and some are for the entire year.
 
Pretty much everyone's ATP is up as rental/fleet sales are down. Jan fleet sales are down 26%


GM ATP up 5% to $44,690, incentives down 5% to $5,115
Ford ATP up 4% to $46,575, incentives down 11% to $4,358
Toyota up 5% to $33,859, incentives down 7% to $2,090

Some of these are Q4 2020 and some are for the entire year.
But you downplaying that FCA's has been multi year driven by those changes made in 2015 & 2016. Remarkably different then $4,000 LESS than Toyota at the time of the Bankruptcy.
 
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