Ram Brazil Closes Q1 2024 With Growth Of More Than 200%

Ram Brazil has wrapped up Q1 2024 on a high note, marking a remarkable surge in sales with a staggering 206% growth compared to the same period last year. This outstanding performance underscores Ram’s dominant presence in the premium segment of the Brazilian automotive market, particularly in the large pickup truck segment. In March alone, Ram witnessed a notable uptick, with 2,586 units sold, representing a substantial 121% increase compared to March 2023. This surge in sales translated to a 1.5% market share in the Brazilian marketplace. Among the standout performers was the compact Ram Rampage, which saw 2,133 … (read full article...)

 

[patfromigh]

The large pickup truck fashion fad appears to be over in North America. Sales here are falling. There will be some people who still need a large pickup truck, but the bloom is off the rose. Mullet hair cuts used to be the style. The style didn't go away entirely, it still lives on as hockey hair. So also the large pickup truck will return to a niche in the market.

What is the next big thing? Small pickup trucks and the hybrid ones especially are hot. When I look at the photo of the Rampage, I weep. Put the drive train from the Pacifica PHEV in it, along with an e-axle, and then rule the market.

 

[ipa0628]

This or something like it should be in showrooms now. The old Chrysler used to look for markets that aren't being served and fill them. If this was a Jeep it would be on sale now. So sick of the rest of the brands getting almost nothing while wanna be Jeeps like the Renegade and Cherokee fill the showrooms, while needing high incentives to move them.The Hornet is a high priced joke.
Got to get those margins. That is all that matters to Stellantis and some on this list.

 

[patfromigh]

Jeeps like the Renegade and Cherokee fill the showrooms, while needing high incentives to move them.The Hornet is a high priced joke.

Renegade and Cherokee are no longer in the lineup. The Dodge Hornet is a combination of really bad decisions. Someone chose to go with a worn out mini-muscle car look instead of the cleaner, new Charger style on the Hornet. The hybrid option is actually priced competitively with other brands. The marketing is all wrong, but the Hornet debacle is another thread.

The Hyundai Santa Cruz has been well received in our market and is a fast seller. Have you seen the price for one? Ford plays a similar pricing game with the Maverick as well. The joke is on the consumer. Advertise a price in the mid-twenty grand range, but have option packages pushing prices into the forties. If Ram came out with a Rampage priced in the forty grand range people on these threads would be screaming, but that's the market reality.

Mazda has a rumored Maverick competitor on the way. If Mazda offered their Rotary range extended EV power train in it, they could probably get away with pricing that is close to 50K.

 

[ipa0628]

Renegade and Cherokee are no longer in the lineup. The Dodge Hornet is a combination of really bad decisions. Someone chose to go with a worn out mini-muscle car look instead of the cleaner, new Charger style on the Hornet. The hybrid option is actually priced competitively with other brands. The marketing is all wrong, but the Hornet debacle is another thread.

The Hyundai Santa Cruz has been well received in our market and is a fast seller. Have you seen the price for one? Ford plays a similar pricing game with the Maverick as well. The joke is on the consumer. Advertise a price in the mid-twenty grand range, but have option packages pushing prices into the forties. If Ram came out with a Rampage priced in the forty grand range people on these threads would be screaming, but that's the market reality.

Mazda has a rumored Maverick competitor on the way. If Mazda offered their Rotary range extended EV power train in it, they could probably get away with pricing that is close to 50K.

I realize the 2 Jeeps are discontinued, but they did have high incentives. They should have been Dodges, not vehicles that water down the Jeep brand.