Maserati Launches New OTO (Online To Offline) Retail Project!
More Customization Of The Buying Process For Customers...
The Maserati brand is inaugurating a new era for sales by integrating virtual and traditional experiences in the purchase process, resulting in the OTO (“online to offline”, and vice versa) Retail Project. The project adds digital tools to support sales, maintain the centrality of the dealerships’ role, and enables customers to personalize their purchase experience by deciding which aspects should be worked on in a Maserati showroom and which others can be completed digitally.
Maserati Launches New OTO (Online To Offline) Retail Project!
The Maserati brand is inaugurating a new era for sales by integrating virtual and traditional experiences in the purchase process, resulting in the OTO ("online to offline", and vice versa) Retail Project. The project adds digital tools to support sales, maintain the centrality of the...
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