Maserati Expands Fuoriserie Customization Before Turnaround
Italian Automaker Invests In Bespoke Services While Working On A Comeback Plan
Maserati is doubling down on its high-end customization offerings through its Fuoriserie program as it works to turn around its struggling sales performance. Stellantis’ Italian luxury brand announced an €11 million ($11.87 million) investment in its historic Modena headquarters to enhance its personalization services.
Maserati Expands Fuoriserie Customization Before Turnaround
Discover how Maserati Expands Fuoriserie to improve its luxury customization offerings and address sales challenges.
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