Make affordability a priority.

[tom]

As a lifelong Mopar customer I find myself looking elsewhere for my next car. I don't think I am alone in feeling left out with the current offerings. I am a senior, and need a sensible cross over, not full of every tech option out there. Make it front wheel drive only for affordability, In other words an updated Journey. I know that very vehicle is currently being sold in Mexico. Adapt it for the n/a market build and sell it here under the Chrysler brand. I know there is talk of a cuv coming from Windsor but I fear it will miss with affordability.
I think now the perfect time for a modern day K-car type of roomy small and midsized economical and reliable sedan. If you drive by any dealer you will see the attempt to go upmarket is not working. Time to build what people want and can afford. Hopefully the new executives can get things ironed out quickly, I would hate to see the company fold.

 

[arod412]

i think car makers are focus on their own profits and not focus on what people want.
People want cheaper cars and simple tech. we don't need extra.

 

[TripleT]

As a lifelong Mopar customer I find myself looking elsewhere for my next car. I don't think I am alone in feeling left out with the current offerings. I am a senior, and need a sensible cross over, not full of every tech option out there. Make it front wheel drive only for affordability, In other words an updated Journey. I know that very vehicle is currently being sold in Mexico. Adapt it for the n/a market build and sell it here under the Chrysler brand. I know there is talk of a cuv coming from Windsor but I fear it will miss with affordability.
I think now the perfect time for a modern day K-car type of roomy small and midsized economical and reliable sedan. If you drive by any dealer you will see the attempt to go upmarket is not working. Time to build what people want and can afford. Hopefully the new executives can get things ironed out quickly, I would hate to see the company fold.

Counter point

The vehicles named are some of the worst cars made by Chrysler. Regulatory and costing structures don't support the desire. Affordability in the past came on the cost of near death, producing inferior product sold at zero or negative margins to produce cashflow.

On the contrary to one assertion people do not want de-contented vehicles quite the opposite, the larger buying public has quite high expectation especially around infotainment and comfort, the take rate is quite low except for fleets. When you can buy a Asian car that came her in a box and assembled in the south, with all the bells and whistles it tough to compete in the bargain arena.

It interesting to see how rose colored the glasses are as people look back to time when in reality the company was struggling just to pay it vendors and hold off bankruptcy. There is not margin in de-contented vehicles and sedan market has no room for anyone as the Camry is the new Model T with more color options.

Slate is a interesting experiment... that does deserve some looks. Perhaps the return of Plymouth with SMART Architecture would provide a place for this sort of experiment.

 

[james.mooney.]

As of Stellantis' Investor Day in June 2024, the Smart platform was developed for India, Europe, and South America, so it does not sound like it is coming here:



Of course, there have been many changes at Stellantis and in the industry at large in the last year, so maybe plans have changed.

From what I've read, it sounds like Smart is an economy variation of the PSA CMP platform developed by Tata.

Speaking of which... we know that the STLA Large and STLA Frame platforms are based on legacy FCA platforms. Any idea what STLA Medium and STLA Small are based on?