Kuniskis Returns To Lead Chrysler, Dodge, & FIAT Brands:

[redriderbob]

Kuniskis Returns To Lead Chrysler, Dodge, & FIAT Brands:
Morrison Will Lead Jeep Brand For North America...

Kuniskis Returns To Lead Chrysler, Dodge, & FIAT Brands: - Mopar Insiders

 

[Bili]

I'm wondering if there will be changes at Alfa Romeo.

 

[Blown7]

Aww heck I was hoping with Tim K head of Jeep, the Jeeps would get the Demon engines...now again.... we are the Red headed step children that get the Dodge engine leftovers....

 

[Mopar426]

Great seeing Tim back at the helm of Dodge, he never should have been taken away from it. Alfa, in my opinion just needs to continue focusing on the product and even more important they need to double down on marketing. If they stop telling people about Alfa its just going to languish and die like Fiat has in North America and they absolutely cannot afford that after the money they (Ram/Jeep) invested in it. Marketing, marketing, marketing, marketing - not special editions, not F1 racing, no BS. Just keep telling people about it over and over and over again. And they need an imported from Detroit level campaign to get the party started.

Only after that can Tim (or Reid) make a dent in the sales dept. That makes Francois the guy that needs to be running Alfa Romeo right now.

 

[Bili]

Please no Olivier. I want Luca back... But Luca is a big fish at VAG now.

 

[Mopar426]

Olivier was behind the hiring of the agencies and the campaigns and commercials that breathed new life into Chrysler, Jeep, Dodge and Ram not long after they took over, which led the sales incrases that went on seemingly forever. He has to come up with something like that for Alfa, and quick!