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Jeep® Launches Bold Campaign for the All-Electric Wagoneer S

Jeep® Launches Bold Campaign for the All-Electric Wagoneer S​

Luxury Meets Capability in the First Global BEV from Jeep...​


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Jeep® is charging into the electric future with the launch of its first global battery electric vehicle (BEV), the Wagoneer S. Highlighting the seamless blend of sophistication and rugged capability, Jeep’s latest marketing campaign, “Beautfiul Things Can Still Get Dirty,” debuted today on YouTube with a 60-second film. A condensed 30-second version will air on television during Netflix’s Christmas Day football game(s).

moparinsiders.com

Jeep® Launches Bold Campaign for the All-Electric Wagoneer S

Jeep® is charging into the electric future with the launch of its first global battery electric vehicle (BEV), the Wagoneer S. Highlighting the seamless blend of sophistication and rugged capability, Jeep's latest marketing campaign, "Beautfiul Things Can Still Get Dirty," debuted today on...
moparinsiders.com moparinsiders.com
 
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First of all I'm surprised the launch edition is well south of 90K in price. The 72K starting price isn't that much more than the higher trimmed Grand Cherokee 4Xe models. However, I still can't afford any of them.

Second, the instrument panels and controls look like they were designed for Earth people. I hate the GM EVs and some of the Asian brands with their tablet screens and hierarchical menu controls. The Chevy Silverado EV is one of the worse examples of that.

Third, this shouldn't surprise me, but it does. The Wagoneer S has a 5,600 pound curb weight. I remember a point in time when Jeep advertisements reminded us to "tread lightly."

The timing of this model couldn't be worse. The bloom is off the rose for battery electrics and the market has flattened out. The design was locked in before last winter's fateful day of "dead robots" frozen at charging facilities and along various streets and roads. This model needs a range extender. Hopefully the Recon will arrive with one. The challenge is packaging an IC engine with a front e-motor under the hood. The Chinese extended range models are rear drive only, so far. Jeep is 4WD.

The early adapters who went from a Prius to a Tesla are now ready to move on. Perhaps the Wagoneer S will be the next hit.
 
Compelling advertising interesting idea
 
I had high hopes that Jeep would launch this SUV with at least a hybrid to possibly save it. I was so disappointed it will launch as a pure electric only and more than disappointed at its styling. The front and rear are acceptable, but the sides are so lacking in any distinct character elements it is beyond bland and boring. Taken together the look is disjointed and contradictory in execution. In my opinion it has failed miserably to establish something special for Wagoneer in the mid size luxury SUV market. I see zero reason for anyone to buy this mess. I seriously considered buying the S since I would like a luxury SUV without the humongous size of the current Wagoneer. Once I got a look at the S and it’s all electric declaration, I was totally not interested. They may sell a few, but many will rot on dealership lots tarnishing any hope that the Wagoneer sub brand grows its reach into a new niche that, if this S were executed better, might have succeeded. Jeep, you blew this one big time.
As stated a gross disappointment destined to fail miserably.
 
On the interstate, our 2022 Wagoneer get over 22 miles a gallon which is about 530 miles per tank compared to the new EV with a 300 mile range. We purchased it for its 8 cylinder, comfort and range. If we trade it in, it won't be for an EV
 
This is a different class vehicle I am not sure calling it Wagoneer as a subbrand was the best choice ....

4xE of the RAM based vehicle is on the way but I expect the REEV will be the priority at this point.
 
patfromigh said:
First of all I'm surprised the launch edition is well south of 90K in price. The 72K starting price isn't that much more than the higher trimmed Grand Cherokee 4Xe models. However, I still can't afford any of them.

Second, the instrument panels and controls look like they were designed for Earth people. I hate the GM EVs and some of the Asian brands with their tablet screens and hierarchical menu controls. The Chevy Silverado EV is one of the worse examples of that.

Third, this shouldn't surprise me, but it does. The Wagoneer S has a 5,600 pound curb weight. I remember a point in time when Jeep advertisements reminded us to "tread lightly."

The timing of this model couldn't be worse. The bloom is off the rose for battery electrics and the market has flattened out. The design was locked in before last winter's fateful day of "dead robots" frozen at charging facilities and along various streets and roads. This model needs a range extender. Hopefully the Recon will arrive with one. The challenge is packaging an IC engine with a front e-motor under the hood. The Chinese extended range models are rear drive only, so far. Jeep is 4WD.

The early adapters who went from a Prius to a Tesla are now ready to move on. Perhaps the Wagoneer S will be the next hit.
Click to expand...
 
This guy has no idea what he is talking about: GM EV sales have increased over 60% year over year. Kia up 43%, Hyundai 77%, BMW 20%, Toyota/Lexus 40%, VW 8%, Audi 29%, Ford 21%, Nissan 23%

all of this (i got tired of looking up the various brands) and more up, growing faster than ICE growth for the same period. Facts don't care about your feelings.
 
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