Jeep® Files Grand Wagoneer Summit Trademark With USPTO

Jeep® Files Grand Wagoneer Summit Trademark With USPTO​

A New Top Trim Could Join The 2026 Lineup​

Stellantis continues to prepare the Jeep® brand for a major refresh of its premium full-size SUVs, and now we’ve got a big clue about what’s coming next. According to the United States Patent and Trademark Office (USPTO), Stellantis filed a trademark application on August 5, 2025, for the name “Grand Wagoneer Summit.” This filing points toward a shift in how Jeep plans to organize its trims moving forward, aligning with long-rumored changes to the Wagoneer and Grand Wagoneer lineup for the 2026 model year.

Jeep® Files Grand Wagoneer Summit Trademark With USPTO

Stellantis files a trademark for the Jeep® Grand Wagoneer Summit, hinting at exciting changes for the 2026 model year.

moparinsiders.com

 

[bill burke]

Smarter than just a premium Wagoneer brand, the Summit exclusivity will carry over unto other lines and enhance the satisfaction-bragging rights image of more Jeep models. I went in 2018 for the Cherokee’s top of the line Overland and in many ways it delivered, especially in build quality and standard content. Few even care or are impressed, but it rang my bell.
The success of this branding move and the brand itself lies in improving customer buying and past purchase experience, build quality and value for the dollar return.
The Jeep brand, and all others in this wider company, have been seriously tarnished by miserable build quality especially electronic architecture failures galore, high pricing without value added and that awful dealer experience that borders on the criminal if not just irrigating manipulation and greed.
All the negatives must end or calling it a Summit or Grand will have no impact. That change would be not only “Summit Smart”, but “ Grand Good Business”.