Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand

[redriderbob]

Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand​

ONE OF THE many criticisms leveled at Jaguar in the firestorm ignited by its rebrand last month was that while it revealed a new logotype and a short film of eight conspicuously diverse models clad in bright couture emerging from a yellow escalator into a lilac lunar landscape, it didn’t even hint at a car.

Despite being busy preparing for government, Elon Musk found time to reply to Jaguar on X, combatively asking: “Do you sell cars?”

Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.

www.wired.com

 

[redriderbob]

 

[redriderbob]

 

[redriderbob]

 

[TripleT]

I swear this is some sort of high end joke or satire. It doesn't seem real.

 

[patfromigh]

I swear this is some sort of high end joke or satire. It doesn't seem real.

This rebranding broke the internet. Someone elsewhere on social media pointed out how this thing resembles the car in the Monopoly Game set. The memes just keep on rolling.

 

[TripleT]

I shouldn't comment much since we are bidding in LRJ .... I wonder if Pink and light blue containers would lock it up

 

[redriderbob]

Go woke, go broke... Dodge needs to watch it too. Did anyone see their new Charger Daytona commercial, which people are ticked off about on social media?

 

[patfromigh]

I shouldn't comment much since we are bidding in LRJ .... I wonder if Pink and light blue containers would lock it up

Too binary. Can you do a rainbow theme?