How Do The Modern Core Mopar Brands Align?
Putting The Modern Core Brand Positions Into Perspective…
Across the internet, the brand positioning of Chrysler, Dodge, Jeep, and Ram has been up for debate. Fans are upset that Chrysler, which was once the luxury-oriented Mopar brand, is now being relegated to a mainstream people-mover definition, while Dodge has become narrowly focused on muscle cars and performance utility vehicles, Ram has split off from Dodge, still causing confusion nearly a decade later, while Jeep has seen the most expansion, transforming from a niche brand with a few off-road capable vehicles to a global brand with utility vehicles in many shapes and sizes. That sounds like a lot to process, so let us break it down for you.
Read the full article here: https://moparinsiders.com/how-do-the-modern-core-mopar-brands-align/
Putting The Modern Core Brand Positions Into Perspective…
Across the internet, the brand positioning of Chrysler, Dodge, Jeep, and Ram has been up for debate. Fans are upset that Chrysler, which was once the luxury-oriented Mopar brand, is now being relegated to a mainstream people-mover definition, while Dodge has become narrowly focused on muscle cars and performance utility vehicles, Ram has split off from Dodge, still causing confusion nearly a decade later, while Jeep has seen the most expansion, transforming from a niche brand with a few off-road capable vehicles to a global brand with utility vehicles in many shapes and sizes. That sounds like a lot to process, so let us break it down for you.
Read the full article here: https://moparinsiders.com/how-do-the-modern-core-mopar-brands-align/
